Director, Consumer Insights

Job Title

Director, Consumer Insights – Kraft Heinz

The Director of Consumer Insights will have responsibility over one of our critical portfolios, working with the Business Unit President and cross‑functional peers of these brands and categories to drive insights and consumer‑first thinking, and to enable a step change toward a forward‑thinking insights strategy.

This role will set priorities, drive the macro insights agenda, and identify future growth opportunities and white space for this area of the business. The leader will manage a high‑performing team, infusing the right behaviors throughout the insights team (e.g., prioritize, drive future mindset and synthesize/distill information into actionable insights, etc.) while creating a culture focused on organic brand growth & innovation.

• Strategic Partner – Drive business forward with consumer insights and research expertise.
• Influential Leader – Influence across all levels and collaborate with cross‑functional teams.
• Impactful Decision‑Maker – Make actionable recommendations based on marketing, business, and consumer understanding.
• Adaptable – Adjust to changing priorities and business challenges with creative solutions.
• Strong Communicator – Share concise insights that drive empathy and storytelling.
• Self‑Motivated – Juggle multiple priorities and develop implementable plans.
• Analytical – Identify patterns in data to inform brand actions.
• Collaborative – Work effectively in a fast‑paced, entrepreneurial environment.
• Coach & People Leader – Share knowledge and develop a high‑performing team.
• Curious & Results‑Driven – Balance intellectual curiosity with a drive for tangible results.
• Develop and Leverage Network of research partners and vendors.
• Cross‑Functionally Collaborative with groups including marketing, product development, and sales.
• Express Insights and recommendations effectively to stakeholders, using data visualization and storytelling techniques.

• Advanced Degree preferred; 10‑15 years in strategic insights/consumer research role.
• Minimum ten (10+) years of solid Market Research / Insights experience is required – experience working across a portfolio of products highly preferred.
• Leadership credentials in driving vision – prior people management experience required.
• Proficiency with qualitative & quantitative research tools across advertising, innovation, & syndicated services.
• Proven ability to distill insights and drive impact into an organization – bringing the consumer to the forefront.
• High tolerance for working in ambiguity, managing change and driving change management/transformation.
• Experience and comfort in POS (Nielsen/Circana), Panel, and social listening is required.
• High level of experience and comfort in analytical tools (e.g., MTA, Mix, Conjoint, etc.) is required.
• Proficient at storytelling in creative, influential & impactful ways – excellent communication, organization and presentation skills.

New Hire Base Salary Range – $ – $

Bonus – This position is eligible for a performance‑based bonus as set by the plan terms and governing documents.

Long‑Term Incentive (LTI) – In addition to base salary and bonus, this role is eligible for additional compensation in the form of equity.

Benefits – Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and savings for the future, tailored to meet you and your family’s needs.

Well‑being – We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well‑being lifestyle for our employees and their families. Benefits may vary by role, country, region, union status, and other employment status factors.

• Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments.
• Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training.
• Emotional – Employee Assistance Program, Well‑being Programs, Family Support Programs.
• Financial – 401k, Life, Accidental Death & Dismemberment, Disability.

Chicago, Aon Center

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact .