Senior Brand Manager, Renovation – Kraft Mac and Cheese & Velveeta

Job Description

Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits
* and perks, including medical, dental and vision coverage, 7% 401(k) matching, Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees, an industry-leading total rewards package that emphasizes a high discretionary bonus.

* Benefits begin 30 days after hire for hourly employees, and immediately upon hire for salaried employees.

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The Sr. Brand Manager role will lead renovation for Kraft Mac and Cheese and Velveeta Shells and cheese as part of the ‘Easy Ready Meals’ team. Reporting to the Mac and Cheese Innovation Lead, you will be responsible for partnering cross functionally to renovate both the product and packaging for two iconic brands.

• Build 3-year+ renovation strategy & pipelines that will support delivery of brands’ strategy and drive long-term growth for the business.
• Partner closely with the Insights team to develop a deep understanding of the consumer and use consumer and competitor insights to drive evolution of the brand & business.
• Develop business cases across the lenses of consumer & customer desirability, technical feasibility, and P&L viability to ensure we are prioritizing a portfolio of fewer, bigger, better innovations.
• Collaborate with the cross-functional team (R&D, Insights, Finance, Operations, Sales) to develop and commercialize the renovation pipeline. This includes developing consumer value proposition, product formulation, packaging structure & graphics, and retailer sell stories.
• Assist in creating visual identity of the brand and lead design work for the renovation in addition to strong partnership with Brand Communications team to ensure relevant consumer insights and claims are considered in the renovation brief as well as playing an integral part of the integrated marketing communications plan.
• Manage the stage gate process for your projects to ensure key questions are being answered and decisions being made at critical points in the product development life cycle.

• Creative leader with the courage to stand up for ideas and are passionate about the power of renovation to change the trajectory of a business.
• A natural knack to put the consumer first and curiosity to understand their pain & pleasure points.
• Proven track record of launching successful innovations and driving business results.
• Operates with agility with solid problem solving and simplification skills.
• Strong communication, influence and relationship building skills in a cross-functional team environment.
• Models resiliency in a dynamic, fast paced work environment that requires flexibility to run multiple simultaneous projects.
• Bachelor’s Degree or equivalent experience in Business, Marketing, or related field; MBA with Marketing emphasis preferred.
• 7+ years of experience in marketing with an emphasis in innovation.
• Ability to influence management, lead cross functional teams, handle simultaneous projects, and work through others.
• Outstanding verbal, written and interpersonal communications skills.
• Excellent organizational and project management skills.
• Experience in design thinking a plus.

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of…