Vice President, Multi-Media Strategic Engagement

Vice President, Multi-Media Strategic Engagement

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The Vice President, Multi-Media Strategic Engagement reports to the Senior Vice President, Strategic Marketing & Constituent Engagement providing vision, development and execution of the Alzheimer’s Association’s holistic multi-media strategic fundraising and marketing engagement. This includes building data driven fundraising and multi-media content creation, digital channel engagement, and digital fundraising communications to advance the organization's mission, grow revenue, expand awareness, and engage key audiences.

This position will provide leadership on multi-channel fundraising and awareness efforts focusing on revenue, volunteer engagement and new product marketing and serve as a strategic adviser to Senior Vice President of Strategic Marketing & Constituent Engagement and other executives, ensuring all multi-media communication and fundraising efforts are aligned with the organization's strategic plan and goals.

• Develop and implement a multi-year, integrated strategic communications and revenue plan that leverages diverse multimedia platforms to advance the organization's strategic plan, grow revenue through products and digital fundraising and broaden awareness of its programs and priorities.
• Establish the strategies to create compelling, data driven advertising, social, website and fundraising design and creative that resonates with key audiences, including donors, volunteers, partners, and the public.
• Collaborate with senior leadership and staff partners across the Association to identify and prioritize emerging issues and seize communication and strategic revenue opportunities, ensuring the organization remains timely, responsive, and relevant.
• Present multi-media engagement and revenue strategies and campaigns to leadership and staff across the organization to maximize impact, grow revenue and ensure strong collaboration.
• Lead and collaborate with internal and external partners on the development and execution of a comprehensive content and revenue strategy for all media channels, including the organization's website, search, email, video, podcasts, texting, and social fundraising.
• Ensure that all content is high-quality, on-brand, and optimized for maximum revenue, reach and engagement across different multi-media channels and audience segments.
• Stay informed on emerging media trends and technologies to continuously grow revenue, enhance content, and advise internal team.
• Build out a DRTV and CTV fundraising program to maximize brand and development growth for the Association, working with agencies on creative and fundraising strategy to optimize ROI and new donor acquisition.
• Collaborate with the mission engagement development team to create strategies and execute new product development revenue opportunities.
• Lead, mentor, and recruit a high-performing team of communication, content, and digital and fundraising specialists.
• Foster a collaborative, inclusive, and high-performance culture that values continuous learning and growth.
• Oversee revenue and expense projections for multi-media campaigns including digital direct response, paid and organic search, CTV/DRTV and advertising for Association wide campaigns.
• Manage multiple fundraising and multi-media vendor relationships, collaborate with internal stakeholders to ensure mission goals are met.
• Establish and track key performance indicators (KPIs) for all content and media channels and revenue generating campaigns.
• Utilize data-driven insights and analytics tools to assess fundraising and engagement performance, optimize strategies, and report on the effectiveness and impact of multi-media and revenue generating campaigns.

• 10+ years of experience with progressive responsibility leading advertising and revenue generating marketing functions including digital content strategy including strong understanding of data analytics, paid and organic search, social advertising, events marketing, direct response fundraising, and integrated multi-media advertising campaigns.
• 10+ years in leadership and management role.
• Background in both nonprofit and for-profit marketing preferred with DRTV and CTV experience a plus.
• Background in both nonprofit and for-profit marketing preferred with DRTV and CTV experience a plus.
• Experience with the use of Artificial Intelligence in Marketing, Design, and Modeling preferred.
• Innovative thinker able to identify new opportunities to advance the cause and Association with high return on investment.
• Availability to work evenings and weekends as needed, and to travel nationally and…