Associate Director, Planning

Company description

Meet Infinite Roar

Infinite Roar was born from a simple belief: ambitious brands should not have to settle. We’ve eliminated the false choice between scale and service by uniquely combining the personalized attention of a boutique agency with the comprehensive resources of a holding company. We are the fastest growing agency within Publicis Media, built on hand raisers and difference makers, who approach every client partnership with an unwavering commitment to driving immediate impact.

At Infinite Roar, there are no compromises – just the perfect fusion of intimate service and infinite possibilities for growth. Agile as a lion, powerful as the pride.

To staff accounts with the attention and talent our clients deserve, Infinite Roar leaders assemble a “dream team” – people with relevant experience making every dollar work like three; who know our clients’ categories; who are thrilled to provide high-touch service at every turn; and who understand how to unlock the vast resources of our global network in service of our clients’ goals.

People who have raised their hands to help ambitious brands grow. People like you!

We celebrate diversity, recognizing that our strength often arises from our differences. We strive to foster an environment and build a culture where every member of our team feels:
Seen, Heard, Valued, and Appreciated. We aim to help every employee meet their career goals while helping our clients achieve their business goals.

As Publicis Media’s most exciting new agency solution, Infinite Roar offers our employees the opportunity to have an immediate role in influencing our processes and approaches, shaping our solutions, and building the industry’s first solution built for high-growth, disruptive brands. Come roar with us!

The Associate Director, Planning oversees a media planning team and manages cross-media strategy and planning campaigns. The Associate Director owns planning activities for complex or large spend campaigns and is responsible for generating strategic insights while driving learnings across the full suite of the client’s activities.

The ideal candidate for this position will be a thoughtful decision maker and team player who loves data and has the proven ability to lead strategic planning initiatives including deck writing, budget and channel allocation and audience development. This is an energetic, collaborative team that partners with an analytics-driven client to provide guidance as they continue to grow and evolve their brand.

• Strategize with internal directors, partner agencies and client to develop innovative, well-targeted marketing solutions
• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
• Own the development of strategic proposals and client facing POVs, coordinating with necessary teams to account for all relevant inputs
• Assume accountability and ownership of campaign planning for assigned client accounts
• Embrace and encourage a culture based on teamwork, collaboration, and support
• Develop best practices for improving communication and collaboration within the team and the group, and lead the authorship of media best practices with input from investment teams
• Lead knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership
• Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development
• Serve as escalation point for teams to help troubleshoot issues
• Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
• Oversee budget management and flowchart development and QA
• Responsible for management and development of Associates and Senior Associates

• Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent
• 5+ years of experience in media planning/strategy experience across media channels
• P…