Senior Vice President, Business Development

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common.

We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at

Senior Vice Presidents of Business Development work together to shape the current, and future state, strategy of Razorfish growth. They provide a focused view of all Razorfish North America opportunities and prioritize these pursuits based on value and return.

Senior Vice Presidents of Business Development drive Razorfish North America guidelines and best practices for casting, process, product and pricing. They are actively engaging with relevant external stakeholders, partners and prospects alongside the Razorfish North America Leadership Team to drive near-term opportunities.

This role creates a favorable sales environment by engaging in industry events and other demand gen engagements and works with the Chief Growth Officer to set forth strategic alliances with outside agencies and competitors. Senior Vice Presidents of Business Development understand the now and the next of Razorfish and work closely with discipline leads and marketing teams to define how Razorfish is positioned in the market and can identify blank space opportunities to generate demand.

• Responsible for setting growth targets alongside the Leadership Team and finance teams at Razorfish and Publicis Groupe levels and is responsible for communicating these goals and rationale to all key stakeholders.
• Create the frameworks and processes to establish efficient sales operations and reevaluate full Business Development team structure and roles and responsibilities on a yearly basis.
• Represent Razorfish on Publicis Digital Experience and Publicis Groupe-wide town halls and strategic meetings.
• Prioritize and lead all new business pursuits for Razorfish - focused on their assigned region. This growth lead is responsible for identifying, pursuing and attaining all tracks of net new revenue increases.
• Has a proven track record of engaging and growing their agency's roster and revenue with C-level and other senior executives who are the decision-makers of digital marketing, marketing transformation, marketing technologies, or integrated marketing for stand-out brands.
• Specifically position solutions where Razorfish will drive holistic change from front stage customer experience and journey to key capabilities behind back-stage organization and operations. Experience should include business development financial management rigor, smart prospecting, pursuit prioritization and mapping, honing a tailored marketing strategy, optimizing pitch approach, crafting clear narrative showcasing creative, data, and technology, instilling a win or learn mentality amongst his/her team, accountable tracking of progress against plans and budgets, and creating a culture of aggressive growth within the agency.
• Accountable for driving end-to-end pursuit process for large complex / Power of One pursuits.
• Responsible for 100% overall net new regional growth goal attainment.
• Responsible for generating net new top line revenue to attain regional and national growth targets.

• 15+ years of experience in a Client Services, New Business or similar field including at an agency.
• Deep experience in Media pitches / new business.
• Experience navigating holding company / large, matrixed organizations.
• Experience partnering with practice leads to co-develop GTM strategies, positioning, etc.
• Strategic growth leadership experience, with an ability to drive the pitch narrative forward throughout the process.
• Ability to travel (10%).

The Power of One…