Senior Associate Brand Manager - Innovation

The Senior Associate Brand Manager, Innovation plays a key role in identifying growth opportunities, developing new product ideas, and executing innovation initiatives from concept to shelf. This role needs someone who is passionate about consumer insights, category trends, and building compelling brand experiences. Partners cross-functionally with R&D, Insights, Sales, Finance, and Supply Chain to deliver breakthrough innovation that meets consumer needs and drives business impact.

Responsibilities Include:

• Lead key innovation projects from concept development through commercialization, including business case development, product positioning, and launch strategy
• Partner with Consumer Insights and Category teams to identify emerging trends, unmet needs, and whitespace opportunities
• Translate consumer, category, and competitive insights into product concepts with strong brand fit and commercial potential
• Collaborate with cross-functional partners (R&D, Sales, Finance, Supply Chain) to drive timely and efficient project execution
• Build and manage project timelines, budgets, and internal approval processes
• Support annual strategic planning and innovation pipeline development
• Monitor in-market performance of new launches and recommend optimizations
• Present innovation strategies and project updates to senior leadership and key stakeholders
• P&L Management:
  Demonstrate comfort and fluency with managing a full brand P&L, including understanding key financial levers (e.g., pricing, trade, COGS, advertising) to drive brand profitability and growth.
• Data Analysis & Insights:
  Leverage syndicated data sources such as Nielsen, IRI, and other retail measurement tools to analyze category and competitive trends, identify growth opportunities, and inform innovation strategy