Brand Manager, Marketing

Job Description

Hiring across different categories for multiple premium KHC brands.

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision:
To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities.

Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

We’re not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you’re supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

The Brand Manager, Marketing – Base will help with driving demand for the business, creating the long-term strategy, and developing and executing marketing plans. They define the businesses product mix, pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly. They execute marketing initiatives in support of long-term strategies with support from the business unit team. Accountable for delivering the profit, volume and market share objectives.

This position assists the business unit team on assigned business in all aspects of the P&L.

• Create consumer and customer demand for the assigned business and define the long-term strategy
• Execute marketing initiatives in support of long-term strategies through managing the cross-functional team
• Determine the appropriate product mix, pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly
• Own the P&L for the respective business and accountability for delivering profit, volume, and market share objectives
• Manage cross-functional commercialization team to deliver innovation and renovation, including quality improvements, packaging updates, cost reductions and new item launches
• Lead negotiations on new product opportunities or developments within set time‑scales and budgets
• Provide field sales tools, materials, and training on brand/product introductions or enhancements, as well as new marketing/sales campaigns, to achieve sales targets
• Oversee analysis and reporting of performance across various key performance indicators (KPIs)
• Coach, develop, and motivate junior team members to own specific processes, targets, and deliverables

• Prior experience managing a P&L required
• Experience with syndicated sources such as Nielsen or Circana/IRI required
• Ability to influence management, lead cross functional…