Director, Brand Communications - Philadelphia

Job Description

Director, Brand Communications – Philadelphia

Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer… really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success, while driving revenue, profit and consumer love. As the North American Brand Communications Director for Philadelphia, you will be at the center for the biggest decisions we make that drive brand love and loyalty.

Reporting into the Vice President of Philadelphia this role is responsible for inspiring and elevating the creative strategy and work developed by their teams & agency partners in the U.S. Brand Communications Directors lead by example to help inspire bold creativity in the team around them. As a leader and steward of the Brand Comms team, this person will foster trust, create influence and strengthen platform team relationships with the aligned business unit to connect innovative, consumer-led approaches to the business strategy and brand priorities.

You and your team will proactively drive agile creativity at the speed of culture that fulfills our Brands’ business needs, while mentoring and growing your team and acting as a cultural ambassador for the Creative Factory within KHC.

• Pushes and empowers the team to think bigger, faster and more creatively, to step change the team’s ability and confidence to develop and implement breakthrough ideas with speed every day.
• You will mentor all levels of team strategists, from analysts to Senior Brand Managers, taking a vested interest in their professional development.

• The Brand Communications team will lead and own all aspects of the creative journey for owned categories from creative strategy, development through to execution in market;
  Everything from initiation of creative briefs based on business problems to solve, through to multi-year campaign strategies, in-year executions and ongoing culture activations.
• You will inspire consumer-centric thinking, guide the team to recommend the strategic direction for how the brand idea, voice and messages get amplified in the right places, with the right people (end to end) to ultimately meet business and brand objectives.

• Under your leadership, you will inspire your team to move from a mentality of being advertisers and marketers to one of being CREATORS. You will fuel this approach through the adoption of agile ways of working that drives the right connectivity and collaboration with the business while also accelerating speed and breakthrough thinking in a way that ignites momentum and trust with creative partners.
• The brand communication team will have autonomy and decision-making rights of the consumer journey for in-year campaign executions, speed of culture activations in addition to own the relationship and management of our internal and external agency partners.

• You will have significant visibility with North American leadership teams, owning the strategic approach, rationale, discussion and recommendations to steer the creative process forward in presentations with your BU President, Platform lead, CGO and various other key cross functional collaborators.
• Promote and facilitate a dynamic relationship of collaboration between the Creative Factory, Platform teams and external agencies.
• With your team, you will manage the creative journey cross-functionally with the internal ‘Kitchen agency’ (Strategy, Creative, Production, Social Listening and Analytics);
  Insights Factory (consumer insights & social listening);
  Media Factory (Media); base teams, and partner agencies to craft insights-based strategies and innovative executions that increase the cultural relevancy of our Brands

• Support agency relationship by inspiring trust, trying new things, driving clarity and enabling speed of decision making.
• Manage the team on Agency Briefings & coach on Agency Management and delivering inspiring, clear feedback. Recommend changes to agency mix, scope of work,…