Sr. Media Specialist; Chicago

Overview

Vice President, People and Organizational Development at Media Works, Ltd. Sr. Media Specialist (Buyer/Planner) in Chicago. Media Works is an integrated marketing agency located in Baltimore, MD with 36+ years in business.

Position Summary:

The Sr. Media Specialist will plan, strategize, and buy all media, manage growing account management roles, and engage in client-facing activities. Responsibilities include strategy research, planning, negotiation, purchase and placement of media for existing clients across traditional, OTT/CTV, streaming audio/video, digital and site direct. The role also involves training and advising media coordinators and specialists, direct day-to-day management, and workflow/deliverable execution for each account.

Chicago media knowledge, particularly local TV, is preferred. This position is exempt under FLSA.

• Acts as liaison between media vendors, the client, and the agency, including direct client communication.
• Keeps a pulse on new and emerging media, providing fresh ideas to grow clients’ business.
• Delivers strategic reporting to internal and external clients.
• Manages client communications and presentations for growth accounts.
• Gathers, organizes and presents competitive and industry research; prepares market analysis.
• Determines best use of multi-platform media mix to meet client goals and objectives.
• Participates in client meetings for media plan presentations and strategizing sessions.
• Manages day-to-day tasks for stewarding client-approved media plans.
• Maintains positive client relationships.
• Has in-depth knowledge of Video, Print, Audio and OOH media.
• Understands TV/Radio ratings estimates and digital performance metrics/KPIs.
• Avails media and negotiates rates, CPMs/CPPs, time parameters, sponsor ships and promotions, and bonus impressions.
• Builds Radio & TV schedules and compiles digital planning documents.
• Manages media execution projects, asset tracking, process control, and quality assurance.
• Analyzes post-buys and works with stations to adjust under-delivery or weight/impressions.
• Works with internal teams to develop monthly performance reports and optimize strategy.
• Collaborates with AMs and Directors to develop team members and identify growth opportunities.
• Provides active feedback on account teams and resolves billing discrepancies as needed.
• Injects energy and new ideas into the overall media strategy.

• Microsoft Word, Excel, and Power Point
• Experience with media buying software;
  Strata a plus
• Experience with digital ad servers
• Experience with Google Analytics
• Experience pulling media research from various sources
• Experience building target audiences and implementing social media campaigns
• Ability to multitask and manage time in a fast-paced environment
• Strong written and communication skills

This is a full-time opportunity based out of Chicago, IL

• Must be able to stay in a stationary position for long periods
• Must be able to operate computer keyboards
• Must be able to read computer screens

• Job type:
  Full-time
• 401(k)
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off