ABX Marketing Manager

ABX Marketing Manager About the Role

We are seeking a highly strategic and results‑driven ABX Marketing Manager to own, develop, and execute our Account‑Based Experience 1:few strategy for our most strategic and high‑value target accounts. This role is the critical link between Marketing and Sales, responsible for creating personalized, multi‑channel experiences that drive engagement, accelerate pipeline, and generate measurable revenue growth. If you thrive in a collaborative, data‑driven environment and are passionate about crafting targeted experiences that turn accounts into advocates, this is the role for you.

• Own the ABX 1:
  
  Few Program Strategy:
  Develop, implement, and manage comprehensive ABX programs (1:few) for defined target account tiers, ensuring alignment with overall GTM strategy and revenue goals.
• Marketing Partnership:
  Partner closely with regional marketers and sales to communicate program details to include inputs like – target account lists, engagement goals, and sales‑ready definitions.
• Account Insight:
  Conduct in‑depth research on target accounts and key buyer personas to uncover pain points, business needs, and technology landscape, translating these insights into actionable campaign plans.

• Multi‑Channel Execution:
  Design and execute integrated, personalized, multi‑channel campaigns across digital advertising (e.g., Linked In, intent platforms), email, direct mail/gifting, virtual and in‑person events, and content experiences.
• Content Alignment:
  Work with Product Marketing and Content teams to map and tailor messaging and content to specific personas, account needs, and stages of the buying journey.
• Mar Tech Orchestration:
  Utilize the ABX technology stack (e.g., 6sense, Rollworks, Gemini) and Salesforce/Marketo to orchestrate campaigns, track engagement, and ensure seamless handoffs.

• Performance Analysis:
  Monitor, track, and report on ABX program performance, key account engagement, pipeline influence, velocity, and ROI.
• Data‑Driven Optimization:
  Conduct regular deal analysis and leverage data to generate insights, make recommendations for campaign optimization, and continually refine target account selection and engagement tactics.
• Enablement & Feedback:
  Develop playbooks and training materials to enable Sales and SDR teams on ABX programs, messaging, and follow‑up, ensuring a strong feedback loop.

• Experience:
  
  5–7+ years of experience in B2B marketing, with 5+ years specifically in Account‑Based Marketing (ABM) or Account‑Based Experience (ABX) in a SaaS/B2B environment.
• Strategic & Analytical Mindset:
  Proven ability to translate business objectives and complex account data into measurable marketing strategies and programs.
• Tech Stack Proficiency:
  Hands‑on experience with core ABM/ABX platforms (e.g., 6sense) and marketing automation (e.g., Marketo) and CRM (Salesforce).
• Cross‑Functional
  
  Collaboration:
  
  Exceptional ability to build strong working relationships with Growth Experiments, Regional Marketing, Sales, xDRs.
• Project Management:
  Strong organizational skills and attention to detail, with the ability to manage multiple projects, budgets, and deadlines simultaneously.

• Experience with leveraging AI/GenAI tools for scalable personalization and account intelligence.
• Familiarity with intent data platforms (Bombora, G2, etc.).
• Industry knowledge (Retail, Financial Services, Technology).

• Amazing Benefits
• Making Social Impact
• Developing Talent and Fostering Connection + Community at Okta

Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.

Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills,…