SEO​/Content Marketing Manager; Hybrid

Marketing Manager (Hybrid)

The American Medical Association (AMA) is the nation's largest professional association of physicians and a non‑profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our mission to promote the art and science of medicine and the betterment of public health.

We have an opportunity at our corporate offices in Chicago for a Marketing Manager on our Education Center team. This is a hybrid position reporting into our Chicago office, requiring 2 days a week in the office.

This position executes AMA Ed Hub content marketing and personalization plans to drive audience reach and engagement for AMA Ed Hub and supports channel growth. The role plans and writes personalized content marketing efforts ensuring they resonate with audience segments and align with brand guidelines. It establishes and continuously improves scalable content marketing workflows, oversees social media efforts, analyzes performance, and collaborates cross‑functionally to implement and edit marketing content that elevates brand visibility and achieves key performance indicators.

• Develop and manage content marketing plans to drive AMA Ed Hub user engagement and personalization and strengthen brand awareness.
• Write clear, engaging, and brand‑aligned marketing copy for web pages, landing pages, emails, and personalized campaigns. Edit, proofread, write metadata and update content directly within a content management system (CMS).
• Create and manage the Ed Hub content marketing calendar to ensure personalized, relevant, and timely delivery.
• Optimize copy and metadata for SEO, GEO, and accessibility to enhance organic search performance of all personalized content marketing written or edited.
• Manage ongoing content audits to ensure relevant value propositions and educational packages are clearly communicated to core segments within appropriate channels.
• Independently track and analyze content performance using Google Analytics, Search Console, SEMRush or similar analytics tools and provide ongoing recommendations to increase platform performance, engagement, new‑user conversions, retention, re‑engagement, and loyalty.
• Oversee social media planning, content management, and performance optimization.
• Create and adapt copy for personalized and data‑driven lifecycle marketing efforts, including customer journeys, automated emails, and targeted web experiences.
• Manage copywriting and editing of high‑quality marketing copy across a range of digital and print channels, ensuring brand consistency and clarity across all assets and alignment with AMA Ed Hub guidelines and standards.
• Develop, maintain and improve content marketing operations, including guidelines, SOPs, workflows, and editorial standards.
• Provide recommendations for content and social media process improvements and guidance on latest social media trends and best practices.
• Lead, mentor, and provide management oversight for staff; set objectives, evaluate employee performance, foster a collaborative team environment, and support career development.
• May include other responsibilities as assigned.

• Bachelor’s degree in marketing, journalism or a related communications discipline required, with a concentration in digital writing/editing, marketing and digital content publishing strongly preferred.
• Minimum 5+ years’ experience with content marketing and social media planning, writing and editing for web and social media platforms (short and long form) required.
• Experience in people management preferred.
• Demonstrated experience with a CMS such as Word Press, Sitecore, Adobe Experience Manager (AEM) or Drupal and ability to use HTML/CSS is required.
• Demonstrated experience with SEO/SEM and Google Analytics required with platforms such as SEMRush, Bright Edge or similar.
• Demonstrated experience upholding brand standards and editing to AP style.
• Strong knowledge and experience with content marketing planning, digital marketing, content design and UX principles and technical skills of working within a content management…