Supervisor, Marketing ​/ Advertising ​/ PR, Business Management

Company description

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

About Publicis Media:

Publicis Media is one of Publicis Groupe’s four solution hubs, aligning all of Publicis Groupe’s media agencies and operations. Publicis Groupe (Euronext Paris Exchange: FR; CAC 40 index), is the world’s third largest communications group.

PMX OOH is Publicis Media’s Out-Of-Home division that helps brands reach audiences through creative, data-driven outdoor campaigns. We offer best-in-class services to our clients by leveraging the power of the five PM brands to concentrate our market approach. PMX OOH offers centralized resources, tools and processes to create efficiencies and a connected offering within the Power of One Solution as an integrated part of PM's Overall Investment strategy.

Supervise and manage OOH team and media investment (including traditional, non-traditional and experiential) by negotiating, placing and maintaining all buys across account list.

• Develop custom strategies for clients which utilize the various products and solutions across the PMX portfolio
• Drive “Close Quarters” conversations with Agencies/Clients regarding upcoming Upfronts, Annual Planning, RFPs, as well as strategic positioning of PMX within the online and traditional media landscape
• Continuously strengthen industry presence and network by participating in on-going industry events and finding the appropriate parties to attend as PMX representatives
• Coordinate with internal subject matter experts when developing proposals, preparing for client meetings and driving feedback sessions
• Contribute to the overall development of PMX, Precision and Apex’s offerings and participate as a thought leader in regards to our clients’ and industry perceptions of existing products and technology
• Develop and continuously enhance our Agency/Client strategies best practices and share across the organization
• Play a role alongside Senior Sales Management in driving the tactical and strategic direction of the Sales Department
• Create the positioning of PMX in the marketplace within new business and existing clients, plus the broader Publicis Groupe organization
• Survey, select and create plans which use our best performing products
• Inform new product creation based on client and consumer demand
• Build and deploy a go-to-market strategy for our various investment tools which includes new acquisitions into Publicis
• Maintain the look, feel, design and consistency of our PMX story for internal and external communications
• Lead a team of marketing and sales strategists who will be directly responsible for delivering the above within the sub-departments of PMX

Minimum Qualifications:

• 3-4+ yrs OOH Planning/Buying experience
• Strong understanding of the OOH industry and key vendors across large and small markets
• Knowledge of OOH Media metrics and use of planning tools including Telmar, SQAD, Geopath
• Strong negotiation and presentation skills; excellent communication, organizational, problem-solving and analytical skills
• Experience speaking and presenting to clients directly
• Detail-oriented, must be able to work under tight deadlines in a fast-paced environment
• Experience managing and training entry-level staff
• Proficiency in Microsoft software, specifically Word, Excel and Power Point

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to…