Regional Marketing Manager

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Eurest

Position Title:

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Salary: $95000 - $115000 / yr

As the leader in business and industry dining, Eurest is the company to join if you want a rewarding career packed with limitless opportunities. We feed the employees of the nation's largest and most-prestigious companies -- in every state and across all industries. As a member of Eurest's leadership and professional support team, you will help our 16,000 chefs, and in-unit associates excel as they deliver world-class meals in corporate cafes and executive dining rooms with on-site catering through vending innovations and more.

Our company is innovative, high performing and fast growing. Our teammates are enthusiastic, committed to quality and thrive on consistently delivering unparalleled results. And did we mention we work with exciting companies and at interesting locations? Come grow your career with Eurest.

Job Summary

The Regional Marketing Manager plays a critical role in driving corporate marketing & merchandising initiatives, ensuring brand standards, and leading marketing strategies that support regional growth and strategic sales objectives. This role requires a balance of creativity and strategic thinking, as well as the ability to coordinate and execute marketing plans that enhance brand presence and customer engagement. Our Regional Marketing Manager (East Coast) will collaborate with the corporate marketing & creative services department, and operational services to support regional programs, develop innovative marketing initiatives, and ensure alignment with company-wide goals.

This position also focuses on promotional materials, digital applications, and service innovations to elevate the business.

This role requires 50% travel within the region to support marketing efforts, site visits, account reviews, and operational initiatives.

• Partner with operations teams to implement monthly marketing initiatives, maintain quality assurance standards, and support presentation needs, site visitations, and account reviews.
• Develop and recommend customized regional marketing strategies that align with local market trends and consumer preferences.
• Coordinate and execute regional and corporate strategic marketing projects, ensuring seamless collaboration with the marketing team.
• Analyze and report back to the RVP on marketing performance metrics and revenue-driving initiatives, ensuring alignment with YOY growth goals and KPIs.
• Build deep knowledge of the regional marketplace, providing education and insights to unit operators.
• Develop innovative, on-trend marketing and merchandising strategies to maintain a competitive edge against local food retailers and corporate dining services.
• Manage the development and distribution of monthly marketing resources, ensuring creative and promotional materials meet quality standards.
• Support new account openings, focusing on front-of-house (FOH) marketing, branding, and communication strategies.
• Stay ahead of industry trends by continuously exploring emerging marketing technologies and service models to enhance brand positioning.
• Collaborate with operational services, IT, print/digital vendors, and other partners for seamless execution of marketing programs.
• Leads and contributes to marketing projects related to business development, digital solutions, and account openings.

• Bachelor’s degree (BA or BS) in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in marketing operations within a similar role; food & beverage / hospitality industry marketing experience strongly preferred.
• Exceptional oral and written communication skills with the ability to craft compelling brand messaging.
• Strong merchandising and station presentation skills, ensuring visually impactful brand representation.
• Proficiency in Excel, PowerPoint, Adobe Creative Suite, and Canva for content development and presentations.
• Experience with project management, with the ability to manage multiple initiatives and meet deadlines efficiently.
• Strong organizational skills, with the ability to juggle multiple projects and…