Director, Growth Marketing

About Sittercity

Sittercity, a Bright Horizons company, is a technology platform that’s reimagining the childcare industry. We aim to simplify the process of finding, hiring, and managing high‑quality, trustworthy childcare. At Sittercity, you can help design and implement solutions that will transform a multi‑billion‑dollar industry, providing much‑needed relief to parents and care providers alike.

We are seeking a strategic, performance‑driven Director of Growth Marketing to lead multi‑channel acquisition, lifecycle, and engagement strategies across B2B2E and DTC segments. This role goes beyond paid media to own a holistic growth mandate, partnering closely with Product, Corporate marketing, and Operations to accelerate corporate revenue while scaling our consumer marketplace.

You will define the growth vision, build and optimize programs across the full funnel, and create integrated strategies that drive acquisition, activation, retention, and monetization. This role will manage a mix of owned, earned, and paid channels and offers flexibility as Sittercity expands into new revenue lines and partnership models.

If you’re motivated by building sustainable growth engines at a mission‑driven company—and excited about shaping the future of a category‑defining platform—this role is for you.

• Develop and execute an integrated revenue growth strategy, supporting both B2B2E partnerships and DTC marketplace growth.
• Translate company goals into channel‑specific and segment‑specific growth plans, prioritizing levers with the highest revenue impact.
• Partner with cross‑functional leaders (Product, Corporate, Engineering, BI, Operations) to improve conversion rates, user activation, and long‑term value across the lifecycle of a user.
• Establish growth forecasting, modeling, and KPIs aligned to revenue targets.

• Lead omni‑channel acquisition strategies across paid, organic, partnership, and content‑driven channels.
• Manage and evolve paid media programs (Google, Meta, social, programmatic, OTT, etc.) as part of a broader growth ecosystem—not the sole focus.
• Build lifecycle and CRM strategies that move prospects and users through the acquisition, onboarding, engagement, and retention funnels across both B2B2E and DTC audiences.
• Drive SEO and earned media opportunities for scalable growth and efficient brand awareness.
• Develop and implement experimentation roadmaps, A/B and multivariate testing across channels, messaging, landing pages, and onboarding experiences.

• Partner closely with analytics to refine attribution, forecasting, and performance measurement across segments and channels.
• Monitor performance, derive insights, and translate them into data‑backed decisions that improve efficiency and scale sustainable growth.
• Own budgeting, pacing, and channel ROI, ensuring investments align with long‑term revenue goals.

• Work with Product and Engineering to create intuitive, high‑converting user flows and impactful in‑product growth moments.
• Collaborate with Brand, Creative, and Communications teams to develop compelling narratives, value propositions, and content that resonate across audiences.
• Provide real‑time creative feedback rooted in insights and testing results.

• Build and mentor a high‑performing growth team—including channel specialists, lifecycle experts, and external agencies—raising the bar for analytical and strategic capability.
• Promote a culture of curiosity, experimentation, and continuous improvement.
• Partner with key stakeholders to develop omni‑channel campaign strategies that drive results.
• Develop and execute paid media strategies across channels, including Google Ads, Facebook, Instagram, video, podcast, and other relevant platforms to drive qualified traffic and user acquisition.
• Develop life‑cycle strategies and executions that ensure top performance of paid channels.
• Manage the paid media budget, how it is allocated across tactics, and the forecasted results, continuously optimizing for maximum ROI and cost per acquisition (CPA).
• Collaborate with the creative team to develop and test new ad creatives, ensuring alignment with brand voice and audience needs.
• Set up and optimize…