Product Marketing Manager – Legal CRM Solutions; Foundations

Position: Product Marketing Manager – Legal CRM Solutions (Foundations)
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** Job Description
**** Join the Legal Tech Revolution at Litera
** As part of our strategic growth and commitment to fostering collaboration and operational excellence, we are transitioning to a hybrid working model.
** This position can be based in Austin | Boston | Chicago | Denver | New Jersey | New York City | Philadelphia | Raleigh | Toronto and candidates should reside within reasonable commuting distance, as this role requires on-site presence at least three days per week.
** This hybrid approach enables us to build a collaborative and innovative work environment while maintaining the flexibility that supports both productivity and work-life balance. We are actively seeking talented individuals to join our team in this exciting new phase of growth.
** Overview:
** As a Product Marketing Manager – Legal CRM Solutions at Litera, you will be part of a dynamic team that is passionate about driving innovation in the legal technology space. You will have the opportunity to work with cutting-edge tools and collaborate with industry experts to deliver solutions that make a real difference in the legal profession.
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* Key Responsibilities:

*** Strategic Product Marketing & Execution:
Define the product GTM strategy and the right mix of marketing tactics and programs to support your product area. Work closely with Segment, Growth and Product teams to execute your product marketing plan and act as the lead coordinator across relevant teams to execute all parts of the plan.
* Product Messaging & Content Creation:
Own product-related marketing content from conceptualization, market and SME validation, creation, delivery, and measurement. (Resources include product collateral, sales presentations, talking points, demo/video scripts, battle cards, web copy, blogs, competitive analysis, and more).
* Product Launch Strategy & Execution:
Work in tight alignment with Product Management to understand new features and the value to our customers. Lead the planning and execution of product launches to maximize market penetration and sales impact, complete with the right message and content relevant to each launch (minor or major).
* Sales Enablement Support:
Be the Revenue and Sales Enablement team’s “go-to” person for product-specific questions (tapping into your Product Management counterpart for additional expertise when required). Leverage market feedback, positioning documents, product release notes, and competitive research to build, deploy, and measure regularly scheduled sales enablement and product training to support the Revenue team.
* Market & Competitive Intelligence:
Stay current on market-specific trends and strategies seen from competitors and customers to develop and update competitive battle cards on a quarterly basis. Monitor and analyze competitor trends, market trends, and sales performance to propose informed product, marketing, and sales recommendations.
* Market Outreach:
Work across the Marketing, Product Management and Sales Enablement and Growth teams drive demand and co-develop up-sell and cross-sell campaigns, identify target audiences, supporting content, and measure results.
* Customer References:
Understand how our customers use our products, assist in the creation of customer case studies that articulate the challenges customers faced before working with Litera, and the ROI received after implementation to drive qualified leads and engage customers. Be ready and able to represent our products to customers when the opportunity arises.
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* Qualifications:

*** 7+ years of marketing with focus on the product marketing function
* 3+ years B2B marketing experience
* Familiar with the buyer’s journey and how to deliver the right message at the right time
* Legal industry a plus, not required
* Skilled in value-based storytelling;
Skilled in defining product messaging and driving value-based messaging throughout various stages of the funnel from building brand…