Sr. Channel Manager, Amazon

The Sr. Channel Manager, Amazon , is a critical member of the Brunswick Specialty Retail Enablement team, representing Navico Group to support in achieving incremental sales growth on Amazon. This role supports Brunswick business units to manage and optimize our brands’ presence on Amazon in service of shared channel growth objectives. In this role, you will be responsible for overseeing the cross-functional execution and promotion of the company’s product listings, and ensuring the implementation of marketing strategies meets the business channel objectives to drive sales growth profitably and minimizing conflict with key partners.

You will collaborate with cross-functional teams to enhance brand presence, optimize advertising and promotional efforts, and improve the product launch process.
The ideal candidate has experience with Amazon, an understanding of the Amazon flywheel levers, is results- and execution-oriented and has exposure to omnchannel go-to-market models. This role will also be instrumental in establishing ways of working process and playbooks that can be adopted Enterprise-wide to mature Amazon channel activities and working cross-functionally in a matrix environment.  This strategic initiative aims to empower our division commercial teams, representing all divisions across the enterprise, by offering specialized channel, marketing, and analysis support to achieve success in a dynamic and competitive market.

** At Brunswick, we have passion for our work and a distinct ability to deliver.
**** Essential Functions**
* ** Business Representation**:
Serve as the liaison to the business ensuring that the Center of Excellence is prioritizing the business needs, feeding the business channel insights and guiding the business in their decision-making. Operate as the primary representative to the business on Amazon channel enablement activities and day-to-day channel activations
* ** Specialty Retail Channel Strategy Support:
** Contribute to the development and execution of marketing strategies tailored to specialty retail channels, ensuring alignment with broader business objectives
* ** Merchandising and Content Strategy:
** Create the merchandising strategy by brand, providing direction on content prioritization, launch priorities and promotional support in collaboration with the Division Channel team, Digital Shelf and Performance Marketing teams.
* ** Advertising & Marketing****:
** Work closely with the Division and Performance Marketing teams to plan and execute advertising campaigns, promotions, and brand awareness initiatives to drive sales growth.
* ** Data Analysis & Reporting**:
Working closely with the Channel Analyst, monitor key performance metrics, analyze sales trends, and generate reports to provide actionable insights that improve profitability and efficiency.
** Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.
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* Required Qualifications:

*** Bachelor’s degree in Marketing, Business, Communications, or a related field.
* 5-10 years of experience in retail e-commerce, preferably with Amazon Strong understanding of digital merchandising and product content management.
* Proficient in data analysis and reporting tools.
* Excellent organizational and project management skills.
* Ability to work cross-functionally and manage multiple priorities.
* Strong communication skills and attention to detail.
* Excellent presentation skills.
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* Preferred Qualifications:

** Experience working within or supporting aCOEor similar cross-functional marketing initiative.

Familiarity with Amazon Advertisingtools and strategies  Proficiency incontent management systems (CMS) and product information management (PIM) platforms.

Knowledge ofretail media networks and how they integrate with broader marketing strategies. Strong analytical skills with experience using

BI tools(e.g., Tableau, Power BI) to visualize and communicate performance insights. Understanding ofe-commerce compliance standard sand experience managing partner compliance programs.

Ability to thrive in afast-paced,…