Account Executive, Automotive Advertising

Account Executive, Automotive Advertising

Chicago

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Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle. Backed by 20+ years of automotive and marketing expertise, we pride ourselves on being the go-to experts in the industry. Not only do we work with over 6,500 dealerships and every major manufacturer in the country, we’re well-versed in OEM standards and the intricacies of a dealership or group’s local business.

Position Summary:

The Account Executive (AE) is the liaison between the client and Affinitiv Advertising and ensures that the client’s goals and needs are being met and performance metrics are delivered each month. They are responsible for delivering optimal brand presence across all advertising channels, traditional and digital (Cable, Radio, Broadcast, Digital TV including You Tube True View campaign performance, Social Media Marketing, Outdoor Billboard, Direct Mail, Email Conquest campaigns).

They are primarily responsible for developing and maintaining strong relationships with our clients that stretch beyond basic metric reporting. As a full-service agency, we pride ourselves on bringing our clients well thought out ideas, insights and strategies that will positively impact their business and create long term trust between parties.

Position Responsibilities:

• Ability to opens jobs utilizing our internal job submission portal.
• Works with Traffic Manager for all production jobs.
• Oversees client and co-op/compliance approvals.
• Constant record keeping of client and co-op/compliance approvals.
• Strong understanding of how co-op/compliance programs work.
• Makes creative changes at the direction of the client and/or Account Executive.
• Proofreads ads prior to submitting to the client and final vendor.
• Maintains and manages accurate monthly budgets for multiple client accounts.
• Completes insertion orders.
• Interacts with clients, multiple departments, and team members.
• Direct mail, TV production, Radio production, Print ads, Point of Purchase Materials, Traffic, Microsites, Landing Pages, Web Banners, Website maintenance.
• Executes the monthly planning creative at their sole discretion or direction of the Senior Account Executive if on the account.
• Other tasks may include coordinating event logistics, other media outreach activities, developing data bases, coordinating mailings and assembling press packets, training kits or other materials.
• Creates and manages accurate monthly budgets for multiple client accounts.
• Reconciles each individual account for monthly billing.
• Tracks the status of each client’s job(s) in the Creative Department and verifies that jobs will be completed on time.
• Communicates with each client on a daily basis to discuss current and upcoming projects.
• Gives input on creative strategy and initiates new jobs for the client.
• Reviews and presents concepts/layouts/copy to the client for approval.
• Communicates client feedback to the Account Coordinator and / or the Creative Department and discusses the next steps in the campaign.
• Directs the work of assigned Account Coordinators.
• Travels to the client when needed.
• Manages pitches and presentations to the client.
• Develops the SPEC planning outlines for each individual dealer at their sole discretion or direction of the Senior Account Executive if on the account.
• Responsible for the quality and accuracy of monthly SPEC books for the client. Format dictated by Affinitiv Advertising.
• Responsible for writing conference reports within 24 hours of the monthly meeting with the client. Format dictated by Affinitiv Advertising.
• Maintains Affinitiv Advertising standards in all communication, internal documents, external documents and presents the company in a positive light 100% of the time.
• Completes team 90 day and annual reviews in a timely manner (any Jr. Account Executives / Account Coordinators on the team).
• Provides constant feedback to their team based on their performance.

Position Requirements:

• 3+ more years of experience in…