Senior Manager, Global Consumer & Content

Position: Senior Manager, Global Consumer Experience & Content

Senior Manager, Global Consumer Experience & Content

The Global Consumer Experience & Content Senior Manager is responsible for defining and driving the global strategy, best practices, and governance for all owned media channels, excluding paid media. This role will lead the vision for our brands’ own content including websites and social media platforms, ensuring a consistent and elevated consumer experience across all markets while safeguarding governance, safety, and reputation.

It starts with you.

In This Role, You Will Global Owned Media Strategy

• Develop and own the global strategy for owned media channels, including websites, social media platforms, influencer programs, and content hubs. Ensure the strategy aligns with overarching global marketing objectives, brand messaging, and business goals.

Consumer Experience & Connections

• Partner with Segments and GSLs to develop Connections and Consumer Experience strategies, embedding industry-leading practices.
• Oversee content governance to ensure consistency, compliance, and brand integrity.
• Drive innovation in content formats, including video, interactive experiences, and emerging channels.

Social Media Leadership

• Build and scale social first owned media capability, ensuring governance, safety, and brand reputation.
• Develop social influencer and creator models to amplify brand reach and engagement.
• Establish measurement frameworks for social content performance and consumer sentiment.
• Partner with markets to enable adoption of global content and social strategies.
• Provide toolkits, training, and best practices to accelerate capability building.
• Ensure seamless integration of content and social into sector campaigns and consumer journeys.

Web Experience Management (WEM)

• Lead Web Experience Management:
  Partner with DTS and Global/ Segment teams to deliver the strategy for managing brand websites and delivering personalized, high-quality digital experiences. Drive consistency and governance globally to drive scalability and best-in-class performance across  sites.
• Drive migration and optimization of websites to the global Digital Experience Platform (DXP), ensuring compliance, security, and future proofing for AI-driven experiences.

Additional Responsibilities

• Monitor emerging trends in social, content, and consumer experience to inform strategy.
• Manage agency and platform partnerships for content creation and social activation.
• Drive compliance with data privacy, safety, and brand standards across all consumer touchpoints.

About Us

Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, Kimberly‑Clark Professional®. Millions of people use Kimberly‑Clark products every day. We are committed to driving innovation, growth, and impact with more than 150 years of market leadership.

About You

You perform at the highest level and appreciate a performance culture fueled by authentic caring. You want to be part of a company dedicated to sustainability, inclusion, wellbeing, and career development. You love work that makes a difference.

Qualifications

• Bachelor’s Degree, MBA or graduate level degree in relevant field preferred.
• Minimum 10 years experience in consumer experience, content strategy, and social media leadership within global organizations.
• Proven track record in setting global best practices and governance, developing and scaling content and social strategies across multiple markets.
• Strong understanding of digital ecosystems, including owned platforms, influencer marketing, and web experience management.
• Excellent stakeholder management and communication skills.

Total Benefits

Medical, dental, and vision coverage with no waiting periods or pre‑existing condition restrictions. On‑site fitness center, occupational health nurse, and allowances for safety equipment. Flexible savings and spending accounts. Diverse income protection insurance options. Additional programs for education, caregiving, and relocation support.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

And finally, the fine print…

For Kimberly‑Clark…