Manager, Customer Marketing

Pay Range – Barry Callebaut Group Provided

Base pay range: $100,000 /yr – $115,000 /yr. Your actual pay will be determined by skills and experience and the recruiter can share more details.

Barry Callebaut is a global organization poised for growth, committed to sustainability, and focused on being a best‑in‑class employer. The Customer Marketing Manager will sit within the Customer Marketing team led by the Director of Brand/Portfolio and Customer Marketing, within the NA Marketing regional team.

Responsibilities involve leading and executing the region’s distribution strategy and partnering with global marketing and commercial excellence teams.

• Lead the creation and execution of a comprehensive distribution marketing strategy to drive business growth across our markets.
• Identify new distribution channels, partnerships, and opportunities for market expansion.
• Develop targeted marketing campaigns tailored to our distribution customer communities.
• Oversee day‑to‑day management and implementation of distribution marketing efforts with designated partners to drive incremental growth and retention.
• Collaborate cross‑functionally with brand managers and sales teams to conceptualize and implement trade promotions and channel‑specific brand campaigns.
• Partner with the Sales team to ensure the top 5 distributors have an annual strategy and mutual plan to meet planned growth and ROI goals.
• Provide strategic support to sales distribution efforts through the creation and delivery of marketing assets, including training templates, presentations, point‑of‑sale materials, distributor product catalogs and other collateral.
• Partner with the Canadian Marketing team for input while leading the NA distributor strategy and plan.
• Plan, prepare, execute and measure ROI‑oriented marketing activities and programs.

• Conduct in‑depth market research to understand customer needs, industry trends, and competitive analysis.
• Assess competitive threats and develop proactive strategies to maintain competitive positioning on partner platforms.
• Analyze data to identify new distribution opportunities and optimize existing marketing tactics.
• Align marketing strategies with customer demand and product offerings in collaboration with sales and product teams.
• Understand and anticipate industry trends that will affect network distribution and marketing plans in the short and long term.

• Define and reinforce the brand positioning in the B2B chocolate ingredient market.
• Create compelling marketing materials, case studies, and presentations for distribution partners.
• Manage relationships with key stakeholders, including distributors and industry influencers, to amplify brand presence.

• Collaborate closely with internal teams, including sales, product development, and logistics, to ensure marketing strategies align with company objectives.
• Provide training and support to sales teams to equip them with the right marketing tools and materials.
• Leverage digital portals to channel communication write‑ups or articles with targeted distribution partners.

• Monitor and evaluate the performance of distribution marketing initiatives and campaigns, ensuring impact‑driven initiatives and plans.

• Bachelor’s degree in Marketing, Business, or a related field; MBA an added advantage.
• Minimum of 5 years of experience in B2B marketing, with a strong focus on distribution strategy or channel marketing.
• Experience in the food or ingredients industry highly desirable.
• Strong understanding of market research, digital marketing, and brand management.
• Track record of successful marketing distribution, channel and/or segment activation & amplification.
• Understanding of CRM, database marketing & social media channels.
• Successful end‑to‑end project leadership.
• Goal‑oriented, organized team player.
• Excellent communication, project management and interpersonal skills.
• Ability to work cross‑functionally and manage multiple projects simultaneously.

• Salary range of $100,000 – $115,000, plus annual bonus and a comprehensive benefits package.
• Paid time off, paid holidays, flex days and your birthday off.
• Hybrid and flexible workplace environment.
• Inclusive and diverse culture that embraces everyone.
• Opportunities for personal and professional growth.
• Mission‑driven work driving sustainability and responsible sourcing.

At Barry Callebaut, we are committed to Diversity & Inclusion. We nurture an inclusive environment where people can truly be themselves, grow to their full potential and feel they belong. #oneBC – Diverse People, Sustainable Growth.

Seniority level:
Mid‑Senior level

Employment type:

Full‑time

Job function:
Marketing and Sales

Industries:
Food and Beverage Manufacturing and Food and Beverage Services