Associate Director, Media Planning

Associate Director, Media Planning

Rise is an award‑winning
, full‑service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. Our focus is transparency at its core, specializing in omnichannel media, commerce and retail media, advanced in‑home media, as well as content and creator marketing.

We offer “Risers” the opportunity to work in an ever‑evolving industry that fosters learning and development, provides an innovative work environment, diverse projects and clients, career advancement paths, a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, and association with a reputable media agency. We’re looking for talent like you who can continue to elevate our work and culture.

The Associate Director, Media Planning is responsible for developing an understanding of clients’ business model and pain points and translating them to custom media strategies. The ideal candidate has a passion for digital marketing, an in‑depth understanding of all media channels, both online and offline, and the ability to think critically. They will work on both existing client strategy and new client strategy opportunities, strategically developing media plans that deliver against goals / KPIs and provide ongoing guidance for next‑level strategies.

They lead a team of planners and managers to support growth and changing needs of client business in a continuously evolving media landscape. They foster a positive team culture and form strong collaborative relationships both internally and externally.

NY, Chicago, or Minneapolis offices; 4 days a week.

• Work with Media Planning leadership to develop innovative and custom solutions to achieve client goals for prospective and current clients.
• Collaborate with strategy, communications planning, and creative teams to define media strategies that are integrated across moments/tactics and align with client campaign objectives.
• Oversee media strategy, campaign creation, budget, optimization, and testing strategy(ies) for full‑funnel, multi‑platform campaigns across all paid channels including television, radio, print, out‑of‑home, digital, social, and mobile media.
• Leverage insights, learnings, and modeling to determine the right channel mix and bolster the data‑informed portions of media plans.
• Stay current with new advances in media, the competitive landscape, and vendor capabilities; use that knowledge to influence current and future business plans and strategies.
• Drive media innovation, thought leadership, and best practice sharing throughout the department.
• Participate in developing and nurturing relationships with media partners and technology companies to enable first‑mover access, competitive rates, and innovative programs.
• Identify and lead the prioritization of media projects to manage workflow across the assigned client portfolio.
• Establish and share media best practices and benchmarks across teams; highlight opportunities to test, learn, and optimize based on customer insights, competitive media initiatives, new channels, and/or offerings by channel.
• Assist or lead in the preparation and presentation of new business pitches as requested by supervisor.
• Represent the agency’s mission, capabilities, and goals accurately to clients, business development prospects, and potential industry allies (vendors, peers, etc.).
• Review all marketing strategies/research for assigned clients as a “quality control” function.
• Understand each client’s market, challenges/opportunities, and competition.
• Think strategically and tactically to meet client needs, improve current services, or deliver new services.
• Maintain contact with key industry associations and organizations.
• Perform other responsibilities as they are developed/defined.

• Education: Bachelor’s degree required.
• Experience: 7+ years of media experience at both a tactical (implementing) and strategic level (guiding and training); agency experience is a…