Paid Social and Search Management Consultant

Overview

How You’ll Make an Impact

At Epsilon, we do more than collect and store data. We help some of the world’s biggest brands discover real opportunities inside the data types, delimiters, and decimals. We are looking for a Paid Search Strategy Manager to join our Digital Consumer Experience Strategy team.

As part of one of Epsilon's market‑leading team, you will play a role in developing innovative, data‑driven, multi‑dimensional strategies and tactics to improve customer and business outcomes for Fortune 500 client engagements. You will need to have a deep understanding of the client’s business and capabilities to ensure that the strategies you create provide the client with higher ROAS, incremental performance and can be easily implemented and accomplished within their eco‑system.

• Strategic consultation:
  Be seen as a trusted strategic advisor to internal teams and clients alike by providing marketing insights, building cases, and drawing upon the full scope of Epsilon marketing services, strategic and analytic consulting expertise, data and technology to solve clients’ core business challenges.
• Digital contact strategies and program planning:
  Develop integrated, customer‑led contact strategies for personalizing at scale across Paid & Owned channels.
• Media advisor:
  Work with clients to determine best search channel for client promotional and customer strategies. Advise on search budget allocation/investment and utilization of key technology/platforms to achieve goals. Creating strategies that are efficient for the client.
• Platform experience:
  Can not only navigate around search platforms but also media platforms such as DSPs or Paid Social platforms.
• Prescriptive and thoughtful:
  Can audit paid and owned channels or campaigns to identify areas of growth and maturity.
• Customer and market insights:
  Use internal and external data, industry insights, 1st and 3rd party research and a variety of quantitative tools at your disposal to become intimate with and advocate for our client’s end‑customer.
• Thought leadership and innovation:
  Help clients and internal teams understand emerging digital and search marketing trends, apply standard processes and pursue innovations in digital marketing.
• Performance analysis:
  Define campaign performance metrics and measurement plans. Manipulate, analyze and visualize data to reveal trends in search and marketing program performance and customer behavior, and identify key opportunities based on analysis.
• Business development:
  Support account growth and new business development.
• Client interface:
  Part of this role will involve presenting and selling ideas to our client in partnership with the account management team. High‑quality presentation and idea articulation skills are required.
• Will be required to travel up to 30% out of the year.

• You are customer‑focused, with a passion for crafting high‑performing, measurable paid search experiences that align with user intent and drive business outcomes.
• You have a deep love for the paid search ecosystem, with a strong grasp of search engine marketing (SEM), programmatic advertising, and paid social, and how they work together to amplify results.
• You stay ahead of the curve on SEM trends, platform updates, bidding strategies, and audience targeting, and you know how to apply these insights to solve real‑world marketing challenges.
• You’re an expert at demonstrating return on ad spend (ROAS), incrementality, and brand lift, and you know how to translate performance data into compelling client narratives.
• You basically speak fluent paid media acronyms—from CPC and CTR to DSA, RSA, and PMAX—you’ve got them all covered.
• You’re a visionary problem solver who’s always dreaming up new ways to optimize campaigns, test creative, or unlock new growth through paid search.
• You challenge the status quo—not to disrupt, but to innovate and elevate your clients’ paid media programs.
• You naturally think like a marketer, always putting yourself in the customer’s shoes to ensure ad experiences are relevant and valuable.
• You’re digitally savvy and entrepreneurial at heart, with a strong grasp of the entire digital marketing…