Senior Strategist, Integrated Marketing & Performance Strategy; Freelance

Senior Strategist, Integrated Marketing & Performance Strategy (Freelance)

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Company Description
Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common.

We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at

This is a 3+ month freelance engagement. Razorfish’s Strategy & Performance team is looking for a freelance analyst to synthesize raw customer survey data into simple client-facing insights in an Integrated Marketing & Performance Strategist role that requires strong business intuition, a collaborative spirit, and a knack for simplifying the complex.

This person will be working on data-driven research and marketing initiatives in an effort to:

• source insights that help increase and improve customer acquisition
• unify client and agency teams around learning plans
• scale the program to other products and lines of business (LOB)

An eye for detail in the data will be key; this team is responsible for customer research (qual and quant), the active management of testing roadmaps, seamless test execution and leading strategic analysis.

The ideal candidate will want to roll up their sleeves to get things done, but also know how to empower other cross-functional agency teams to deliver their best work. They will use current data, historical data, business objectives and goals and UX best practices to make informed recommendations that will have a large impact on performance.

• Serve as survey analyst, working with raw data and synthesizing the findings into clear readouts
• Develop performance marketing strategies, advising internal teams and stakeholders on how to set KPIs, design tests/optimizations, and achieve business outcomes accordingly
• Collaborate closely with strategy, creative, media, and analytics teams to ensure strategic alignment across deliverables
• Monitor industry trends, competitive activity, and emerging consumer behaviors to inform strategy development
• Proactively identify gaps + opportunities across creative, media and experience touchpoints by analyzing data and funnel metrics; develop and test new methodologies, technologies, or approaches to find potential conversion optimizations
• Lead and manage our day-to-day testing and optimization program, with a focus on digital acquisition across paid and owned channels
• Lead key client conversations and discussions related to testing priorities, goals and impact
• Elevate and complement the work of our Brand and Experience Strategists, lending a data/performance POV to brand briefs (example: landing page redesign, digital campaign assets)
• Partner with Media (display and search), Data and Creative heads to ensure we are continuously applying full funnel best practices to our work
• Support the growth and vision of Razorfish Strategy by contributing to department leadership, thought leadership, and mentoring junior team members
• Communicate results and insights to internal and client stakeholders, actively applying those to future tests and experiments

• 5+ years of relevant experience with digital channels and performance marketing, as a guide
• Passionate about finding insights and challenging the status quo; obsession for deep dives into the business (the numbers), understanding how it works and makes money
• Experience with audience targeting, dynamic creative optimization (DCO), conversion rate optimization, A/B testing
• Proven ability to design and deliver high-impact presentations (PowerPoint, Keynote, or Google Slides)
• Exceptional written and verbal communication skills, with…