Social Media Manager

Responsibilities

• Demonstrate knowledge of existing and prospective consumer behavior with great depth - informed by data and sentimental trends
• Safeguard and elevate SWAG’s unique brand identity and irreverent voice, ensuring its exclusivity and appeal remain intact
• Develop innovative, nuanced distribution and promotional strategies for product drops (1-3x per week) to increase excitement and sell-through rates
• Concept, write and design platform right content, in partnership with internal creative teammates, as well as copy executions that consistently deliver on our brand ethos and encourage community participation
• Manage internal and external deadlines proficiently
• Establish and report on KPIs to track the effectiveness of campaigns and ensure alignment with overall business objectives on a weekly basis
• Maintain multiple brand’s social calendars aligned to their product drops and respective communication priorities
• Partner with E-Commerce teammates to determine how/when/where organic and paid tactics can be complementary to each other to maximize campaign efficiency

• 3-5+ years of experience in marketing, communication, preferably at a large-scale brand in sport, lifestyle or collectibles categories
• Proven track record of scaling social following and exceeding industry benchmarks
• Experience in social media strategy, content production and community building
• Strong understanding of internet culture, social trends (FB, IG, X, You Tube, Reddit and Linked In) and emerging platforms. Demonstrated passion for testing and learning how new products can better serve evolving business and consumer needs
• Proficiency in content management and reporting tools (Sprout, Triple Whale, Shopify, etc.)
• Ability to be nimble in an extremely fast-paced environment
• Experience managing marketing campaigns for limited-release or highly collectible products is a plus
• Exceptional communication and project management skills

• Experience managing limited-release or highly collectible product campaigns is a plus
• Passion for golf, design, and/or lifestyle brands is highly desirable