Associate Director, Media Planning

Rise is an award‑winning, full‑service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core, specializes in omnichannel media, commerce and retail media, advanced in‑home media, as well as content and creator marketing.

We offer "Risers" the opportunity to work in an ever‑evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency. We're looking for talent like you who can continue to elevate our work and culture.

The Associate Director, Media Planning is responsible for developing an understanding of clients’ business model and pain points and translating them to custom media strategies. The ideal candidate will have a passion for digital marketing, have an in‑depth understanding of all media channels, both online and offline, as well as the ability to think critically. The Associate Director, Media Planning will be responsible for working on both existing client strategy as well as collaborate on and in some cases, lead, new client strategy opportunities.

The successful Associate Director, Media Planning strategically develops media plans that deliver against goals / KPIs and provides ongoing guidance for next‑level strategies that lead to significant impact for the client’s business. The Associate Director also leads a team of planners and managers to support the growth, development and changing needs of the client business in light of a continuously evolving media landscape.

The Associate Director fosters a positive and productive team culture, and forms the strong collaborative relationships, internally and externally, that steadily elevate the quality of thinking and ideas applied to each client’s business. The Associate Director creates an environment that promotes personal and professional growth for team members and encourages loyalty, openness of opinion and constant curiosity.

Location:

NY, Chicago or Minneapolis offices, 4 days a week

• Work with Media Planning leadership to develop innovative and custom solutions in achieving client goals for prospective and current clients.
• Work in collaboration with strategy, comms planning and creative teams to define media strategies that are integrated across moments / tactics and align with client campaign objectives.
• Oversee media strategy, campaign creation, budget, optimization, and testing strategy(ies), as applicable, for full‑funnel, multi‑platform campaigns across all paid channels including television, radio, print, out‑of‑home, digital, social, and mobile media.
• Leverage insights, learnings, and modeling to help determine the right channel mix and further bolster the data‑informed portions of media plans.
• Stay current with new advances in media, the competitive landscape, and vendor capabilities; leverage that knowledge to influence current and future business plans and strategies.
• Drive media innovation, thought leadership, and best practice sharing throughout the department.
• Participate in developing / nurturing relationships with media partners and technology companies to enable first‑mover access, most competitive rates, and development of innovative programs.
• Identify and lead prioritization of media projects to effectively manage workflow across assigned client portfolio.
• Establish and share media best practices and benchmarks across teams; highlight opportunities to test, learn and optimize/evolve based on knowledge of customer insights, competitive media initiatives, new channels, and/or offerings by channel.
• Assist or lead in the preparation and presentation of new business pitches as requested by supervisor.
• Represent the agency’s mission, capabilities and goals accurately to assigned clients, business development prospects…