Field Client Advocacy Manager

Rithum™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e‑commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins.

Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.

As the Field Client Advocacy Manager, you are responsible for building and managing a scalable client advocacy program that turns client success into a strategic growth engine for Rithum. You will identify, nurture, and leverage client advocates to create compelling stories and assets: speaker moments, case studies, quotes, reviews, and awards that support events, digital marketing, and sales.

This role sits on the Field & Events Marketing team and works in close partnership with the AMER & EMEA Field Marketing & Events Managers to embed client storytelling into regional event programs and integrated campaigns. You will collaborate cross‑functionally with Sales, Client Success, Product Marketing, Partner Marketing, Content and Digital Marketing Teams to drive client‑led proof points that support pipeline creation and acceleration.

• Develop and execute a global client advocacy strategy that aligns with Field & Events Marketing priorities and Rithum’s overall business objectives.
• Partner closely with the AMER & EMEA Field Marketing & Events Managers to integrate client speakers, stories, and testimonials into regional event programs, including trade shows, executive dinners, roadshows, and webinars.
• Ensure global consistency, share best practices, and balance region‑specific needs with a cohesive client marketing approach.
• Conduct structured client intake interviews to understand their story and identify suitable advocacy activities (speaking, case studies, quotes, reviews, references, awards).
• Maintain an up‑to‑date advocate “bench” in Salesforce (or similar CRM), including advocacy status, preferred activities, story themes, consent status, and regional/industry tags.
• Drive event‑driven story capture, including fireside chats, round tables, executive dinners, webinars, and on‑site video testimonials at key events (e.g., Shoptalk, Rithum Live), in partnership with the Field Marketing & Events team.
• Coordinate the production of advocacy assets in partnership with content team, including written case studies, video clips, sales slides, short write‑ups, and approved client quotes, ensuring a repeatable asset bundle is created for priority stories.
• Collaborate with broader marketing organizations to amplify client stories across Linked In, newsletters, the website, event booths, sales enablement materials, and integrated campaigns.
• Continuously refine advocacy processes, templates, and playbooks to improve efficiency, stakeholder experience, and the consistency of client storytelling across regions.
• Support the creation and management of customer awards and recognition programs (e.g., customer awards presented at our customer event) to highlight innovative and high‑impact customer use cases.
• Define, launch, and manage regional Customer Advisory Boards (CABs) for AMER and EMEA, including charter and membership design, meeting cadence, agenda and content planning, and systematic follow‑up on insights to inform roadmap, messaging, and the customer advocacy pipeline.

Minimum Qualifications

• 5+ years of experience in B2B marketing within a technology, software, or ecommerce organization, with a focus in client marketing, advocacy/reference programs, field marketing, events, or product/content marketing.
• Demonstrated experience identifying and developing client stories, including speakers, case studies, testimonials, and/or third‑party reviews.
• Proven track record collaborating with Sales and Client Success to drive measurable business outcomes (pipeline creation,…