Growth Marketing Manager, YouTube Platforms

Growth Marketing Manager, You Tube Platforms

You Tube – New York, NY, USA;
Chicago, IL, USA;
Los Angeles, CA, USA;
San Bruno, CA, USA.

Applicants in the County of Los Angeles:
Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

• Bachelor’s degree or equivalent practical experience.
• 6 years of experience in marketing, growth, or related functions including 2 years performing modeling in SQL and using quantitative and qualitative insights to inform growth strategy, roadmap, prioritization, etc.
• Experience managing cross‑functional or cross‑team projects.

• Experience with media campaign execution.
• Experience with marketing analytics, metric analysis, and measurement.
• Experience developing relationships and working collaboratively with multiple cross‑functional partners, including product, engineering, and data science.
• Ability to set goals and systematically prioritize initiatives.
• Excellent process and project management skills.

The You Tube Integrated Marketing Platforms team is a strategic hub for You Tube’s growth – with technical expertise, best practices, tools, and services that scale across all of You Tube Marketing. We drive a huge impact on the world’s biggest marketing funnel – You Tube itself. We scale and develop owned and operated channels to help all teams drive growth.

As a Growth Marketing Platform Manager, you will be responsible for You Tube’s in‑product marketing activation, ensuring that the overall program is delivering the most value for You Tube users and the business. You will be responsible for ensuring our capabilities, features, policy, and other launches support effective marketing promotion  will understand all technical capabilities that impact in‑product marketing, actively influence the product roadmap, and provide inputs to all relevant cross‑functional work streams to shape technical development.

You will roll out new launches and policy changes to the marketing organization to ensure scaled usage and compliance.

The US base salary range for this full‑time position is $137,000‑$201,000 plus bonus, equity, and benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job‑related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

• Develop strategies for improving efficiency for campaign operations and work with a team of cross‑functional stakeholders to deliver on our goal.
• Partner with Go‑to‑Market, Growth, and Product Marketing teams across You Tube on global campaign activation priorities, including Shorts, Connected TV, Music and Premium, and other emerging product areas.
• Work with cross‑functional teams to evolve and uphold platform governance, and ensure teams are able to leverage in‑product marketing effectively through clear and consistent policies, including active consultation across initiatives, education, and communications to the marketing organization.
• Lead marketing requirements for new platform capabilities, support experiments, and land marketing adoption.
• Drive thought leadership on data‑backed insights of platform performance and present findings to executive leadership in Marketing and Product. Operationalize program‑level performance indicators for Return on Investment (ROI) calculation.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.

English proficiency is a requirement for all roles unless stated otherwise in the job posting.