Manager, Field Marketing - Columbus Field Office

Company Description

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years.

Joining McDonald’s means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Marketing professional responsible for executional leadership of both national and local marketing strategies for all Co-Ops within the assigned Field office geography. This role will also work closely with Field and National leadership to build field specific marketing strategies tailored to local needs; ensuring brand consistency.

Note:

The role encompasses the Columbus Field Office territory, including Central and Northeast Ohio, West Virginia, Pittsburgh, and Kentucky. Given that travel is required, the candidate must reside within the designated field office territory and be comfortable traveling anywhere from 10 minutes to 4 hours as needed.

• Execute the national US marketing strategy for all Co-Ops within an assigned Field Office geography
• Customer‑centric relationship building, cross‑functional engagement and stakeholder management
• Analyze market trends, customer and business data and insights to drive optimal market‑specific solutions
• Execute customer solutions, driving performance marketing outcomes (i.e., loyalty, personalization / customization, customer service and crew engagement)
• Hold national and local stakeholders accountable for execution on plans; evaluation of effectiveness and course corrections as required
• Collaborate with national marketing to ensure consistency in brand messaging

• BA / BS in Marketing, Business Administration or related field
• Minimum of 4‑6 years marketing or advertising agency experience; generalist experience across a variety of functions (creative, media, digital, brand, etc.)
• Experience working in a franchise or quick‑service restaurant environment
• Proven track record of successfully executing marketing strategies / campaigns
• Strong business acumen and analytical skills; ability to translate data into actionable strategies
• Excellent communication, interpersonal skills
• Creative thinking / solution‑oriented problem solving
• Agility to respond to changing business and market trends
• Ability to deliver on key brand and customer centric metrics
• Strong understanding of consumer experience across digital and media
• Experience mentoring and developing others
• Around 50% travel

Bonus Eligible:
Yes

Long – Term Incentive:
Yes

Benefits Eligible:
Yes

The expected salary range for this role is $ - $.

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job‑related factors.

Benefits eligible:
This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.

Bonus eligible:
This position is eligible for a bonus, calculated based on individual and company performance.

Long term Incentive eligible:
This position is eligible for stock or other equity grants pursuant to McDonald’s long‑term incentive plan.

McDonald’s is an equal…