Marketing Analyst; Hotel Level

Responsibilities

• Manage a portfolio of hotel partners, acting as a marketing advisor to develop customized paid media strategies that align with their commercial goals
• Lead the planning, execution, and optimization of multi-channel marketing campaigns, including paid search, paid social, and metasearch initiatives
• Analyze campaign performance data to generate actionable insights and make data-driven recommendations for budget allocation and strategy adjustments
• Collaborate with hotel teams, agency partners, and enterprise stakeholders to ensure campaign success and alignment with brand standards
• Communicate campaign performance, risks, and opportunities regularly to hotel stakeholders and internal teams
• Identify opportunities for program innovation and evolution by understanding hotel needs and market trends
• Support the development of new marketing initiatives and advocate for continuous improvement within the hotel marketing program
• Stay updated on industry trends, platform updates, and best practices to enhance campaign effectiveness

• Minimum of 1 year of professional experience in paid media advertising
• Proficiency in Meta and Google Ads platforms, including campaign strategy, execution, and optimization across Search, Display, and Video
• Strong understanding of audience targeting, bidding strategies, and performance measurement
• Location in or willingness to relocate to Chicago, IL
• Ability to travel approximately 20% for client meetings and industry events
• Bachelor's degree in marketing, advertising, or a related field (preferred)
• Experience in a marketing or media agency environment with hands-on account management (preferred)
• Experience with Salesforce and Adobe Analytics (preferred)

• Experience working with analytics tools such as Salesforce and Adobe Analytics (preferred)
• Professional certifications from Google and Meta (preferred)
• Bachelor's degree in marketing, advertising, or a related field (preferred)
• Experience in a marketing or media agency environment with hands-on account management (preferred)

• Go Hilton travel program offering 110 nights of discounted travel with room rates as low as $40/night
• Employee stock purchase plan (Hilton Shares) with a 15% discount
• Paid parental leave for eligible team members, including partners and adoptive parents
• Mental health resources, including free counseling through the Employee Assistance Program
• Paid Time Off (PTO) starting at 20 days, increasing with tenure
• Comprehensive medical, dental, and vision insurance coverage
• Life insurance and short- and long-term disability benefits
• 401(k) retirement savings plan with company matching