Marketing Manager

Position

Purpose:

The Marketing Manager is responsible for leading and executing the hotel's integrated marketing strategy, ensuring alignment with brand standards and commercial objectives. This role partners closely with Sales, Operations, Revenue Management, and Corporate Marketing to strengthen brand positioning, elevate the guest experience, and drive demand across all channels.

With a strong background in luxury hospitality, the Marketing Manager will oversee digital marketing, public relations, content development, and online reputation management while mentoring on-property marketing talent. This role plays a critical part in driving guest engagement, increasing direct bookings, and fostering long-term brand loyalty through refined, data-driven marketing initiatives.

PRIMARY RESPONSIBILITIES

Marketing Strategy & Leadership

• Lead the development and execution of a comprehensive, results-driven marketing strategy in collaboration with the Director of Sales & Marketing, aligned with hotel revenue goals and luxury guest segments.
• Serve as a strategic advisor to hotel leadership on brand, positioning, and market opportunities.

Brand Management

• Act as brand steward for the property, ensuring consistent, elevated brand expression across all guest touchpoints and marketing channels.
• Ensure strict adherence to corporate brand standards, including collateral, imagery, logo usage, typography, color palettes, and tone of voice.

Digital Marketing & Performance

• Oversee all digital marketing initiatives, including website management, SEO/SEM strategy, content marketing, CRM/email campaigns, and paid media, in collaboration with Corporate Marketing.
• Optimize digital performance to drive direct bookings, improve conversion, and enhance online visibility.
• Monitor and analyze KPIs, campaign performance, and market trends to inform strategic decisions.

Social Media & Content Strategy

• Drive the social media strategy and content calendar to support brand storytelling, awareness, and revenue objectives in collaboration with the Director of Sales & Marketing.
• Oversee the creation of high-quality content, including copy, photography, video, reels, and user-generated content.
• Manage influencer partnerships and UGC collaborations across the hotel, food & beverage outlets, and spa.

Public Relations & Reputation Management

• Lead public relations initiatives in collaboration with the Corporate Team, including media relations, press stays, influencer visits, and content placements.
• Field and coordinate requests for journalist stays, photo shoots, and video productions.
• Manage online reputation platforms such as Trip Advisor, Yelp, Open Table, and Google, ensuring timely and professional responses.

Team Leadership & Cross-Functional Collaboration

• Manage and mentor the Marketing Coordinator, providing strategic guidance, training, and performance support.
• Collaborate closely with internal stakeholders across departments to ensure cohesive campaign execution and operational alignment.

Budget & Resource Management

• Manage the marketing budget in partnership with the Director of Sales & Marketing, ensuring strategic allocation of resources and strong ROI.
• Oversee vendor relationships, purchasing of branded merchandise, and coordination with Accounting and Corporate Purchasing.

SPECIFIC REQUIREMENTS:

In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by management based upon the particular requirements of the company.

• Write website copy and update content as necessary.
• Manage social media accounts according to the Social Media Plan.
• Develop high quality content for the social media channels.
• Manage UGC Influencer collaboration with the hotel, F&B outlets and Spa.
• Monitor social media conversations and respond when appropriate.
• Execute all in-house photo and video shoots.
• Manage & maintain the hotel's photography database.
• Field requests for journalist stays, photo shoots and video shoots.
• Manage current room packages/promotions chart for internal use.
• Manage the Promotional Google…