Senior Manager, U.S. Marketing Strategy & Operations

Final date to receive applications:

01/18/2026

Address:

320 S Canal Street

Job Family Group:

Marketing

You're a dynamic, capable, experienced storyteller and strategic thinker with a strong appreciation for branding and marketing-even if you don't think of yourself as a "marketer" today. You're fascinated by consumer behavior. You know how to visualize data to tell compelling stories. You're a pro at turning out a persuasive, data-driven executive-ready presentation that changes minds and wins support. You can (and sometimes will) turn that presentation around in 24 hours, because you've done it dozens-even hundreds-of times before in at a consulting firm or similar organization.

You're adept at bringing together multiple ideas and data points and synthesizing them into a unified point of view-even when there is ambiguity. In fact, other people come to you for advice and guidance on their own decks and leadership presentations because yours are just so good!

But most importantly: you want to be part of a culture of ideas, fun, and learning with smart, hilarious people who do some of the most exciting, successful work in banking and marketing.

As a part of the U.S. Banking marketing team that supports our personal, commercial, and wealth businesses, the role will collaborate with the US marketing leadership team to develop and articulate the group's strategic plan and associated initiatives. This includes gathering, interpreting and reporting information that helps stakeholders understand the role of the work we do and the results we generate on behalf of the bank.

You'll work with the team to interpret campaign performance, and provide planning, support and recommendations to improve operational effectiveness and track our achievements. Finally, you'll serve as strategic counsel to the U.S. chief marketing officer, generating effective, consistent communications for the CMO and for the leadership team.

Must-haves:

* Highly effective interpersonal skills to develop strong relationships

* Strong written and oral presentation skills and presence-with strong technical ability with PowerPoint, Excel and Word with exceptional data visualization skills.

* Comfortable with being uncomfortable and can effectively manage ambiguity, creating structure and defining opportunities

* Highly effective at working in a fast-paced environment and ability to manage multiple deadlines and priorities

* Ability to think strategically while working tactically

* Well-developed project & time management skills

* Razor sharp analytical and problem-solving skills

Strategy

* Be a strategic expert and consult on initiatives that improve performance of marketing initiatives

* Communicate key insights and relevant facts effectively to different audiences, including crafting comprehensive and compelling narratives and proposals with a keen eye for strategic positioning.

* Lead and proactively participate in strategic brainstorming discussions with the goal of not just developing recommendations, but to build a strategic framework that will result in decision making.

* Ability to facilitate ideation sessions and continuously inspire new ways of thinking

* Develop PowerPoint presentations that influence and build comprehensive business cases that help secure alignment and move initiatives forward

* Support the annual marketing planning process for the US PCW marketing team, coordinating closely with the Enterprise/Integrated Marketing Planning team

* Continuously improve marketing team operations through thought leadership and best practice implementation

Execution

* Lead implementation of the strategy and roadmap by deploying change management skills to ensure alignment and engagement of partners to achieve objectives

* Report results and outcomes of the strategy to marketing leadership team

* Maintain business management and operational processes including but not limited to planning, performance tracking, technology funding, townhall preparations, team off-site preparations, integrated marketing council preparations and other necessary requests from marketing leadership team

* Support CMO by working with Marketing leaders and business partners to plan the presentations, content, speakers and topics for key internal (e.g. executive meetings, committee meetings) and external communications (e.g. industry conferences)

* Support CMO's senior leadership team in day to day stakeholder management and with strategic executive level communications and presentations to drive thought leadership and progress on our team's mandate and objectives

Marketing Intelligence and Analytics

* Monitor best practices and competitor activities, both locally and globally as well as across industries, to understand trends, forecast developments, and identify potential solutions for growth and innovation

Qualifications

* Typically 7+ years of relevant experience

* Undergraduate degree; MBA an asset.

* Solid knowledge of banking industry.

* Extensive knowledge of strategic planning and execution.

*…