Marketing Manager

Kinsa is recruiting for a: Marketing Manager - Food/Beverage Ingredients

Location :
Greater Chicago, Illinois (Hybrid)

Summary:
Our client is a family owned, leading provider of processed fruit juice concentrates, juices, purees, and essences. They combine deep technical expertise with a creative, customer-centric approach to deliver innovation and value in every blend. They also partner with food and beverage manufacturers to co-create unique flavor systems, functional blends, and performance-driven ingredient formulations. As they expand their commercial footprint, they are seeking a strategic and hands-on Marketing Manager to establish and lead their marketing efforts.

As their first dedicated Marketing Manager , reporting to the Sr. Manager of Business Development, you'll play a pivotal role in shaping the company's brand, driving lead generation, and telling the story of how our custom ingredient solutions create value for our customers. This role is ideal for someone with B2B food industry experience, who thrives in both strategy and execution, and who can bring clarity and energy to a technically complex offering.

Compensation/Benefits:

• 130-150K
• Bonus
• Medical, Dental, Vision
• 401k

Responsibilities:

• Define and position the company brand within the B2B food supply chain ecosystem.
• Build and implement a comprehensive demand generation marketing plan focused on growth within the industrial food ingredient space, which also includes custom ingredient formulation.
• Establish marketing operations, processes, KPIs, and reporting systems from scratch.
• Utilize CRM in planning, managing, and evaluating the performance of campaigns across different channels (digital, social media, email, print, trade shows).
• Analyze market trends, consumer behavior, and competitive landscapes to identify opportunities.
• Identify and prioritize target segments (bakery, beverage, confections, dairy, dressing, sauces, condiments, marinades, nutraceuticals)
• Develop and manage messaging that communicates technical benefits (clean label, shelf-life extension, flavor masking) in a way that resonates with R&D, procurement, and innovation teams across all channels including email, website, printed collateral, and social media.
• Develop and manage B2B marketing materials including presentations, brochures and sales enablement tools (e.g., product lists, sell sheets, and technical content).
• Lead content creation efforts such as newsletters, blog posts, social media campaigns and trade publications.

Qualifications:

• Bachelor's degree in marketing, communications, or related field.
• 5+ years of B2B marketing experience, preferably in food ingredients, food manufacturing, or a related industrial sector.
• Proven ability to build and manage marketing functions and strategy from scratch.
• Excellent communication, writing, and storytelling skills-especially when translating technical information into value propositions.
• Experience supporting/collaborating with sales and product development teams, presenting strategies, and building relationships.
• Analytical, problem-solving skills, creative and strategic thinking skills, project management skills
• Familiarity with tools like Salesforce, Mailchimp, Word Press, or similar.

Referrals are our best source for the top talent our clients need so if you know of anyone with these skills in the food and beverage industry, please pass me their name and email/phone number, or share this job posting with them. Kinsa pays referral bonuses if someone you refer gets hired by our client!
Check out our other food and beverage industry career opportunities at

Recruiter Information:
Dave Rothe