Marketing Specialist

Responsibilities

• Build and maintain market reports, competitive landscapes, and trend reports across priority segments
• Translate findings into clear insights and recommendations that support campaigns, positioning, and content
• Analyze CRM data to surface growth opportunities, whitespace, and cross-sell/upsell opportunities
• Collaborate with the Commercial Team and internal SMEs to identify growth opportunities
• Develop target account lists and audience segments
• Leverage intent signals and data to prioritize outreach and personalize content
• Drive strategic and innovative collaboration with supplier partners to develop co-marketing initiatives and sales enablement programs.
• Build, optimize, and analyze multi-step journeys that align with strategic initiatives

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 3-5 years in B2B marketing with proven experience in market research/analysis and marketing automation
• Strong analytical skills
• Excellent writing and project management
• Experience with CRM and Marketing Automation platforms (Salesforce Marketing Cloud, a plus) and intent/data tools

• Build Wealth:
  Employee Stock Ownership Plan (ESOP) - Together, We Own It!
• Shorr
  
  Employee Benefits:
  
  https://exploresh
• Generous Paid Time off:
  Vacation, Sick and Floating Holidays along with company holidays
• Team based Employee Owner company culture