Marketing Specialist, Social Media Hybrid

Company Description

At Northwestern Medicine, every patient interaction makes a difference in cultivating a positive workplace. This patient‑first approach is what sets us apart as a leader in the healthcare industry. As an integral part of our team, you’ll have the opportunity to join our quest for better health care, no matter where you work within the Northwestern Medicine system. We pride ourselves on providing competitive benefits: from tuition reimbursement and loan forgiveness to 401(k) matching and lifecycle benefits, our goal is to take care of our employees.

Ready to join our quest for better?

The
Marketing Specialist reflects the mission, vision, and values of NM, adheres to the organization’s Code of Ethics and Corporate Compliance Program, and complies with all relevant policies, procedures, guidelines and all other regulatory and accreditation standards.

The Marketing Specialist is an important individual contributor to Marketing. They are expected to be collaborative, results driven, organized with a keen attention to detail, ability to multi‑task, and deliver flawless execution of their projects. The Marketing Specialist will work with a range of clients within and beyond NM.

The Marketing Specialist is an important individual contributor within the Marketing division. They support the manager/team in identified projects that often include multi‑tasking various projects with the ability to anticipate and communicate needs of the project with the manager. The Marketing Specialist creates building blocks of NM’s marketing plans and, in doing so, learns fundamentals of strategic marketing. They are expected to be collaborative, results driven and deliver flawless execution of their projects

The Marketing Specialist supports the manager in the execution of assigned/identified projects:

• Understands the scope and objectives of assigned projects and delivers against those objectives.
• Develops key elements of the marketing plan and/or the creation of marketing materials.
• Supports strong internal client relationships by understanding internal client needs, delivering high quality materials/plans, and effectively managing feedback.

• Support the Digestive Health Institute (DHI) and Department of Transplant Surgery with social media activities that promote their work to both consumer and physician audiences
• Serve as the main coordinator for social media content planning and execution
• Develop and implement social media strategies across the DHI and Transplant channels
• Moderate all channels in line with brand voice guidelines
• Review and analyze social analytics and generate reports with meaningful takeaways

• In‑app social media design knowledge (ex:
  Instagram Reels and Stories, carousel posts, music overlay, trending sounds, transitions, native copy features, hashtags, polls, emojis, GIFs, stickers, etc.)
• Graphic design expertise (ex: Canva, Adobe, Photoshop, etc.)
• Video editing expertise (ex: Premiere Pro, After Effects, etc.)
• Social media management tools (ex: Sprout Social)
• Project management tools (ex: Workfront)
• Deep understanding of multiple social media platforms
• Staying on top of emerging social media trends
• Cross‑team collaboration and effective communication
• Organization and attention to detail

• Familiarity with social media KPIs
• Social media copywriting experience (ex: AP style preferred)
• Strong filming and camera operating experience, including framing, lighting, and audio capabilities
• Comfortable interviewing skills
• Solid understanding of storytelling and script writing
• Ability and willingness to travel to different hospitals across the health system
• Confidence in front of clinical leadership

• Bachelor’s degree or 4 years of comparable experience.
• An additional 2-3 years of experience in related field.
• Must have exceptional interpersonal skills with a proactive and constructive attitude.

• Understanding of healthcare industry and academic medical centers preferred.
• Agency or client‑side healthcare marketing experience/internship.
• Undergraduate degree in Marketing or related field.