Growth Marketing Manager; Website & SEO

Join to apply for the Growth Marketing Manager (Website & SEO) role at iManage

We offer a flexible working policy that supports a healthy balance between personal and professional well‑being. This role requires in‑office presence on Tuesdays & Thursdays to collaborate, connect, and learn from peers – while also maintaining the flexibility for meaningful work‑life balance.

You’ll be joining the Growth Marketing team to guide the evolution of our digital presence and organic growth strategies. This strategic individual contributor role will own the company’s global web properties while championing innovation in how our brand is discovered and represented across both traditional search and the rapidly growing world of AI‑driven generative search (GEO). In this role, you will not only optimize the website experience, but also introduce new marketing approaches that ensure our brand, expertise, and content surface prominently in generative AI responses.

You will own the company’s website end‑to‑end and be directly accountable for its success as a primary driver of acquisition, conversion, and pipeline impact. Success will require close collaboration with growth marketing, product marketing, communications, PR, and content leaders to align narratives across web, media, and AI‑driven platforms.

• Website Strategy & Stewardship:
  • Guiding the strategy, roadmap, and performance of iManage’s global website and microsites.
  • Ensuring a seamless, engaging, and conversion‑optimized experience for diverse audiences worldwide.
  • Driving the web localization strategy and execution as needed.
  • Introducing site innovation, CRO (conversion rate optimization) strategies, personalization, and A/B testing requirements to improve engagement and pipeline, partnering closely with demand generation.
  • Partnering with content, brand, and product marketing teams to highlight company thought leadership and value.
  • Ensuring all day‑to‑day web operations run smoothly for all functions that rely on the website, including marketing, sales, HR, partners, and more.
  • Guiding execution across cross‑functional internal contributors and external agencies.
• Generative Engine Optimization (GEO):
  • Shaping iManage’s GEO strategy in partnership with agencies to ensure visibility and authority in generative AI search platforms (Gemini, ChatGPT, Perplexity, Bing Copilot, and others).
  • Collaborating with corporate marketing and PR teams to align messaging, news coverage, and thought leadership so the company is consistently referenced and represented in AI summaries.
  • Defining and evangelizing best practices for structuring content, metadata, schema, and contextual signals that improve AI‑driven discoverability.
  • Staying ahead of trends in generative AI and educating the organization on emerging opportunities and risks.
• SEO & Organic Growth:
  • Partnering with SEO agency to oversee global SEO strategies while owning the roadmap to maximize discoverability across traditional search engines.
  • Optimizing content hubs, landing pages, and product resources for keyword visibility and organic growth.
  • Aligning SEO, GEO, and SEM strategies into a unified acquisition framework, ensuring keyword targeting, content optimization, and paid search campaigns work cohesively to maximize visibility, conversion rates, and pipeline impact.>
• Analytics & Performance:
  • Defining KPIs and dashboards for web, SEO, and GEO performance.
  • Providing regular reporting and insights to executives on attribution, pipeline contribution, and brand visibility.
  liUsing analytics and testing tools to understand user behavior and continuously improve experiences.
• Leadership &
  
  Collaboration:
  • Guiding agency execution and cross‑functional team collaboration to deliver measurable impact.
  • Collaborating across marketing, PR, corporate marketing, sales, and products to drive cross‑functional digital impact.
  • Acting as an advocate for GEO and web excellence, encouraging the organization to think differently about digital visibility in the AI era.
  • Supporting a culture of strategic planning and thoughtful execution, ensuring the website evolves deliberately—not…