Senior Manager, Retail Media

About us

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Stores across the country.

The Sr. Marketing Manager, Retail Media will be the subject matter expert on our retailer digital marketing strategy over multiple key retailers and external partners – overseeing performance media campaigns, retailer partnership activations, cross-functional alignment and reporting – with a focus on hitting Dyson’s retailer, category, and company goals. This includes running a team of two to execute all media across all channels and categories.

Additional responsibilities include:

• Leadership of media planning, evaluation and auditing:
• Working in partnership with Category heads as well as Sales leads to deliver best communications, creative and placement in brand, category, industry and needs-based journeys.
• Key manager of the retail media agency to reach the right audience through a variety of digital channels and tactics, employ new ways of advertising in the purchase journey.
• Maintain relationships with various retailer counterparts to build out strategies that help to grow the partnership.
• Management of media agency to produce meaningful post campaign analysis and improve the value of our advertising through relentless testing, targeting and refining plans.
• Work with retailers to identify & implement opportunities to cross-sell and up-sell consumers within the online Dyson product selection process
• Develop annual budget and allocate across categories, retailers, and campaigns to align with greater business objectives

• Media campaign management:
• Act as a consultative resource and subject matter expert to the Category teams for all content creation that supports marketing activities. Provide direction, conceptual and creative input into the media strategy, working closely with creative teams.
• Build effective working relationships with stakeholders to ensure alignment on media plans, and with the Category, ecommerce, Retail, PR, Customer Service and Owner Engagement teams to drive integrated marketing strategies to ensure all new product launches are represented correctly.
• Work with the Category Heads to fully understand category objectives and design advertising campaigns and ad copy to deliver performance accordingly to maximize our sales potential.
• Identify opportunities and develop and drive initiatives and campaigns that will increase sales.
• Manage the media budgets, purchase orders and media pricing in comparison to the market, and negotiation of media services, where applicable.

• Build, develop and promote an effective team:
• Manage processes to ensure that the team is as effective as possible to meet business goals.
• Inspire, lead and motivate direct reports through regular feedback, 1:1’s PDPs and objectives.
• Develop and upskill the team for their own continuous improvement and readiness for promotion opportunities.
• Inspire a passion for our product within the media team and the wider marketing team.
• Support media team members to ensure that they can communicate effectively throughout the organization both locally and at a Global level.
• Work closely with marketing team to influence decisions to assist US digital marketing goals.

• Minimum of 10 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or equivalent experience which includes digital experience with a major brand media experience or digital agency and directly managing a team in a Senior level position.
• Advanced knowledge/ proficiency in Microsoft Excel, Word, PowerPoint and Outlook required.
• Experience working with a major Web analytics and reporting tool.
• Must have experience working with a transactional website, marketing products and services online for a consumer brand.
• Proven expertise in paid media, including design, implementation and optimization of campaigns
• S…