Marketing Manager; Content & Social Focused

This role drives creative, content, and growth marketing efforts for a portfolio of small to mid‑sized clients. You’ll work hand‑in‑hand with client stakeholders and the Team 201 creative crew to ensure campaigns are imaginative, socially resonant, and driven by performance. Your mission: elevate brand voice, grow organic reach, and push creative boundaries — all while delivering real growth — for Team 201 and our clients.

We’re looking for someone who blends strong creative instincts, organic social media expertise, and growth marketing savvy, and who understands how AI tools are transforming how marketers ideate, iterate, and scale.

Creative Content & Social Leadership

• Drive content strategy — from concept through execution — across blogs, landing pages, social, email, video, and campaigns.
• Own organic social media for client accounts: ideate, write, schedule, monitor, and optimize creative posts that spark engagement and build community.
• Use AI‑assisted tools for brainstorming, draft generation, and optimization, while ensuring brand voice, nuance, and originality remain human.
• Maintain and evolve content calendars, ensuring consistency, creativity, and alignment with client brand strategy and growth goals.
• Review, edit, and polish content produced by team members or freelancers to ensure excellence in tone, clarity, and impact.
• Collaborate with designers, developers, and paid media counterparts to integrate content and visual storytelling.

Growth & Performance Marketing

• Use organic growth levers (SEO, social, content amplification, community) tied to growth goals.
• Test creative hooks, messaging variations, social formats (reels, carousels, short video, stories) to drive virality and scale.
• Monitor content analytics and social metrics; translate data into strategic insights and optimizations.
• Lead experiments (A/B tests, drip sequences, social campaigns) to validate creative hypotheses and improve conversion.
• Present growth forecasts, KPI tracking, and ROI outcomes to clients and internal stakeholders.

Project Management

• Act as primary creative and content liaison for client accounts — nurture relationships, align on strategy, and set expectations.
• Lead weekly client status meetings: prepare creative briefs, agendas, recommendations, and action items.
• Present campaign plans, creative direction, and performance reports to clients (written + verbal).
• Manage internal project tracking (Jira, or client systems) — ensure every task, deadline, asset, and feedback loop is documented and clear.
• Identify expansion opportunities, strategic engagement points, and upsell possibilities.
• Ensure all deliverables are on time, on brand, and within scope and budget.

You are inherently creative — you see marketing as storytelling, not just delivery. You think visually, verbally, and strategically. You live in social platforms and understand what native content “feels like.”

You’re also numeric and growth‑minded — you love digging into metrics, testing iterations, and pushing performance via creative leverage.

You’re comfortable embracing AI and emerging tech as a force multiplier, not a replacement. You know how to balance between “fast drafts” and “fine‑tuned polish.”

You thrive juggling multiple accounts, balancing creative energy with discipline, and pushing for quality without bottlenecks.

• 5+ years in creative/content marketing, agency or client side, with strong portfolio of social + organic growth work
• Deep experience creating visuals + copy for social, blogs, emails, video, long‑form and short‑form content
• Proficiency with AI‑enabled content tools (e.g. ChatGPT, Jasper, generative prompts) and willingness to experiment
• Strong command of organic social media best practices — platform trends, formats, engagement tactics
• Experience with analytics tools (GA4, native social analytics, content platforms) and translating data to action
• Comfortable running tests, iterating creative, and optimizing content performance
• Experience managing client relationships and communication
• Working knowledge of project management tools (Jira, Wrike, Asana, Click Up)
• Familiarity with…