Field Marketing Manager - Non-Alc

Base Pay Range

$ / yr - $ / yr

Reports to Director of Non Alcohol Marketing Activation.

Leads national and local marketing experiential direction, partnering with internal regional field marketers and external partners to implement Non-Alc brand, channel, customer and consumer strategies into go‑to‑market plans to achieve volume, profit and share goals across MCBC Non-Alc portfolio.

• Strategic Leadership & Stakeholder Management – Drive innovation, provide creative and thought leadership to identify new business opportunities and expand current brand growth; equip the field with high‑value plans and tools that empower Management Units to execute business objectives while ensuring strict adherence to Non‑Alc marketing guidelines; cultivate constructive, high‑impact relationships across internal teams, agency partners, retailers and vendors to streamline collaboration.
• Regional Brand Strategy & Execution – Deliver ambitions, manage short‑ and long‑term growth opportunities at the MU level to achieve Molson Coors’ strategic Non‑Alc objectives; partner with local field marketers to translate brand and channel strategies into actionable plans; audit field communications and distributor‑led POS to guarantee alignment with brand strategy and Non‑Alc marketing standards.
• Program Development & Experiential Activation – Play a key role in developing national brand programs, including large‑scale sampling initiatives, event series, activation buildouts and more; collaborate with field marketers to support strategic MU‑specific programs that align with brand positioning and local consumer/channel strategies; lead the recruitment, negotiation and activation of sponsor ships and alliances, and provide on‑site leadership for tentpole events, trade shows and experiential activations (travel required).
• Financial Stewardship & Resource Allocation – Direct the planning, execution, and reconciliation of the experiential budget in partnership with Finance and leadership; collaborate with MU sales teams to secure and drive co‑op investment from distributors to maximize resource impact; ensure all resources and investments are deployed effectively to drive the highest ROI for the Non‑Alc portfolio.

• 5+ years sales/marketing experience within a blue‑chip consumer goods company; sound business understanding of Non‑Alc brands, retail/channel, consumer strategies and DSD, DTR, DTC routes to market.
• Management of a broad range of marketing tools including strategic development, planning, budgeting, business analysis, advertising, promotions, merchandising, research and analysis.
• Ability to manage complexity and ambiguity; strong presentation skills; clear and concise verbal and written communication.
• Ability to persuade and negotiate effectively; recognize critical problems and opportunities; shift from analysis to action.
• Ability to lead by example and cultivate relationships with key stakeholders within assigned territory to advance the Non‑Alc agenda.

Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds.

Pay and Benefits include competitive base salary ($109,100–$143,200), target short‑term incentive, average benefits spend of $23,000 per employee, health, dental, vision, retirement plan with market‑matching contribution, wellness incentives and employee assistance program, 15 days vacation, 10 paid holidays, 4 personal floating holidays and 64 hours of sick time.