Sr. Marketing Manager-B2B

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At Trans Union, we strive to build an environment where our associates are in the driver's seat of their professional development, while having access to help along the way. We encourage everyone to pursue passions and take ownership of their careers. With the support of colleagues and mentors, our associates are given the tools needed to get where they want to go.

Regardless of job titles, our associates have the opportunity to learn new things and be a leader every day.

Come be a part of our team - you'll work with great people, pioneering products and cutting‑edge technology.

The Sr. Marketing Manager is responsible for developing and executing marketing plans specific to events, speaking engagements and owned channels to support strategic marketing initiatives that drive awareness, engagement, and demand generation. This role works closely with the B2B Marketing team supporting Trans Union's Marketing Solutions. The Marketing Manager requires a deep understanding of the B2B buyer journey, strong analytical skills, and the ability to influence and collaborate cross‑functionally.

• Experience: 8+ years of demonstrated success in integrated marketing, with emphasis on events and owned channels. Focus on data/tech solutions in a B2B or agency environment is preferred.
• Strategy: Ability to develop marketing plans, experiences and activations aligned to marketing strategies, business objectives and growth goals.
• Analytical
  
  Skills:
  
  Ability to analyze marketing performance data to inform future optimization and decisions.
• Program Management: Ability to manage multiple campaigns and events concurrently, meet deadlines and bring attention to details and priorities.
• Communication: Excellent communication and relationship building skills with the ability to clearly convey marketing goals, messaging, and plans to internal teams and external partners.
• Collaboration: Ability to influence and collaborate across all levels of the organization proactively, with a willingness to accept delegated responsibility, work independently and excel in group settings.
• Problem‑Solving: Ability to think critically, identify opportunities and solve challenges effectively.
• Education: Bachelor's degree in marketing, communications or equivalent.

• Understand and translate the marketing strategy into actionable, documented go‑to‑market approaches and integrated event campaigns in partnership with the Marketing Strategist.
• Gather requirements and lead the development of comprehensive marketing briefs – defining scope, KPIs, target audiences, and tactics – while adapting plans to reflect evolving market dynamics and strategic priorities.
• Ensure overall event success from start to finish including leading cross‑functional event kickoffs and weekly status meetings.
• Communicate with stakeholders and decision makers to gain alignment, secure approvals, and ensure transparency.
• Drive collaboration across event managers, creative teams, partners, channel teams, marketing analytics, and campaign program managers to ensure seamless execution and delivery.
• Review campaign deliverables, outputs and timing to confirm alignment with strategic intent, brand standards and business objectives.
• Manage paid and earned speaking engagements:
  Identify content owners and speakers, work with industry partners, and ensure engagements and content are aligned to overall event objectives and messaging.
• Proactively partner with sales teams to coordinate field activation efforts to optimize impact and ensure consistent messaging across touchpoints.
• Support optimization by gathering feedback, analyzing performance and recommending improvements.
• Contribute to the development of marketing business reviews under the guidance of the Marketing Strategist.
• Manage marketing budget accruals and updates in coordination with finance, agency partners and channel resources.
• Perform other related duties as assigned.

Trans Union provides flexible benefits including flexible time off for exempt associates, paid time off for non‑exempt associates, up to 12 paid…