Manager, Marketing ​/ Advertising ​/ PR

Company description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world's most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA.

Spark Foundry's start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media's powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we "Bring HEAT to Brands." No other agency possesses the expertise that we do to address today's most pressing challenges to drive business transformation through media.

Overview

The Manager owns strategic planning and campaign execution for a high-profile QSR account, requiring an understanding of fast-paced consumer behavior and brand engagement strategies. This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in their portfolio, and implement campaigns with the support of Programmatic Managers and PGD associates.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Managers must possess a strong inner drive to contribute.

Responsibilities

* Effectively communicate digital strategies and rational for tactical approaches for each campaign

* Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations

* Oversight of larger and more strategic accounts and client relationships

* Develop, grow, and maintain relationships with programmatic customers through exceptional client service

* Formulate proposals for new client opportunities

* Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch

* Partner with Analytics team on campaign measurement reporting and insights generation

* Attend client meetings, as needed;

* Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities

* Work with media partners to ensure accurate platform implementation

* Troubleshoot issues on all pre-production and live campaigns while overseeing campaign QA process

* Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable

* Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Qualifications

Minimum Qualifications:

* Must have 3+ years of experience in bid management, campaign management/optimization, or digital media operations

* Hands on Experience using DV360, The Trade Desk, Amazon DSP, Yahoo DSP, Xander, Prisma, etc.

* Client facing experience with the ability to identify risks and effectively manage through issues

* Understanding of traditional and interactive media planning elements

* Strong proficiency in PowerPoint and Excel with the ability to develop and update strategic campaign decks for monthly/bi-monthly flights

* Highly detail-oriented with expertise in process setup, QA accuracy, budget management, and strategic planning.

* Proficiency in Microsoft Office & Excel (Pivot Tables, VLOOKUPs)

* Strong analytical thinking and mathematical skills

* Excellent communication and writing skills

* Strong project management skills

* Strong desire to contribute to a team

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating…