Consulting Marketing Lead - Technology, Insights, Analytics, AI

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Here you'll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide.

ZSers drive impact by bringing a client-first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning, bold ideas, courage and passion to drive life-changing impact to ZS.

ZS is seeking a Consulting Marketing Lead
- Technology, Insights, Analytics, AI to lead significant components of consulting marketing and portfolio strategy work across ZS's technology, insights, analytics and AI capabilities. This role will partner closely with business leaders, consulting teams, Demand Generation and other marketing functions to translate business priorities, market insights, competitive intelligence, client needs and ZS expertise into clear positioning, messaging, portfolio direction, strategic recommendations and sales enablement materials.

You will develop the strategic foundations that guide marketing investments and go-to-market plans, ensuring that audience engagement, content, thought leadership and sales enablement are aligned to business objectives and delivered with impact across the marketing ecosystem. This role does not directly own campaign activation or execution; instead, it partners with Demand Generation and other marketing functions to ensure activation is grounded in clear strategy, positioning and audience insight.

This role requires independent thinking, stakeholder influence and the ability to connect customer insight, competitive intelligence, positioning, messaging and sales enablement needs to business impact. Success requires strong analytical judgment, strategic thinking, executive communication and the ability to translate complex market and business information into clear direction and action.

Market strategy, portfolio direction and growth planning

• Develop a deep understanding of ZS's technology, insights, analytics and AI capabilities, including market opportunities, priority offerings, competitive dynamics, customer needs and stakeholder priorities.
• Lead market opportunity assessments and growth analyses to identify new business opportunities.
• Translate business priorities, market insights and client needs into portfolio strategy recommendations, growth strategies, positioning and market narratives.
• Contribute to annual marketing plans, quarterly business reviews, launch planning and portfolio evolution for supported solution areas, practices and ventures.
• Identify new opportunity areas or marketing claims that deliver competitive advantage.

• Develop business and stakeholder strategies and messaging that are well-aligned to company brand, priorities and key messages.
• Develop positioning, messaging frameworks, value propositions and executive-ready narratives that support clear market differentiation.
• Partner with business leaders and SMEs to translate market trends, competitive intelligence, client needs, ZS expertise and business priorities into market-backed points of view and strategic artifacts.
• Collaborate on strategic narrative and thought leadership planning to identify differentiated points of view.
• Lead creative processes and brainstorming to identify novel solutions.

• Partner with business leaders, consulting teams and Marcomms colleagues to develop market-backed strategic artifacts, thought leadership inputs and intellectual capital.
• Translate strategic narratives, market insights and positioning into sales enablement materials, proof-point packages and outreach tools that client-facing teams can use in business development conversations.
• Support development of frameworks, trend summaries, practice approach collateral, executive-ready materials and other strategic artifacts that can be amplified through campaigns and client engagement.
• Help business leaders connect portfolio decisions, market…