Media Relations Specialist II

Media Relations Specialist II (Hybrid)

Chicago, IL

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people-first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our corporate offices in Chicago for a Media Relations Specialist II (Hybrid) on our Editorial & Channel Strategy team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office.

As a Media Relations Specialist II, you will support the AMA Media Relations Team by monitoring media coverage in real time and promptly updating relevant stakeholders about breaking news and potential errors. Responsibilities include helping write and distribute press releases, creating media distributions lists, and fielding online inquiries. The role also involves compiling daily media clips reports, collecting and helping analyzing media data, and assisting with communications planning.

Additionally, this role provides administrative support to the Chicago and DC media teams, as needed.

• Monitors media coverage closely – and in real time – and informs appropriate PIO and other stakeholders of potential errors, breaking news, AMA mentions, and stories gaining strength.
• Writes routine press releases which will include supporting other members of the team on their media "beats" as well as owning their own specific beats.
• Identifies opportunities to extend press efforts with "day two" stories and releases tied to news stories and trends that are supported by AMA policy.
• Assists with press release distribution and notification and creates distribution lists targeted for maximum impact.
• Assists with identifying and tracks new and emerging media outlets for pitching, flags stories for potential input and follow up.
• Creates and updates essential lists in Muck Rack or other media databases.
• Supports AMA spokespeople by developing talking points and by attending conferences and press events.
• Fields online media inquiries on a timely basis and directs inquiries to appropriate staff member.
• May provide pitch support to supplement media team efforts.

• Compiles and distributes daily media clips and intelligence reports to key stakeholders.
• Produces monthly impact reports on media metrics, as well as media dashboards on a quarterly, yearly and ad hoc basis to highlight earned media results and dashboard for KPIs.
• Collects, records and helps analyze measurement data for earned media reports through our media monitoring and tracking tools.
• Monitors and reports on keywords, topics, staff, and other AMA mentions in media.
• Tracks and reports on media hits for the entire team.

• Organizes and assists with communications planning and enterprise communications plans.
• Tracks execution in alignment with media metrics and reports upcoming events and recent actions on key projects.
• Updates media calendar, checks with staff regularly to ensure accuracy of listed events.
• Works with the social media team to ensure media priorities are…