Sr. Manager, Commercial Marketing - Tequila, Classic Brands, HOS & Scotch

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At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. We are seeking a Senior Manager, Commercial Marketing to help build the end-to-end activation engine that connects brand strategy to execution in market.

As part of the newly formed Trade Marketing team, which brings together Commercial Marketing, Field Marketing and Partnerships for the US, you will help connect strategy to execution. You will partner with Brand to shape below-the-line activation platforms, translate them into commercially relevant programs, and equip Sales, Field Marketing and agency teams with the tools and standards needed to execute with clarity, consistency and quality.

You will also lead two direct reports, setting priorities, building capability and creating the conditions for strong delivery. This role is ideal for a strategic builder who can turn strong ideas into commercially viable activation

• Help establish the operating model, decision points and handoffs that connect brand briefs, channel translation, toolkit development, market deployment and learning.
• Create practical frameworks, templates and routines that reduce fragmented execution, late rework and inconsistent activation across channels and markets.

• Partner with Brand teams early in planning to translate brand strategy, priority consumers, occasions and cultural insights into clear below-the-line activation platforms.
• Develop commercial activation briefs that define the program role, core experience, required assets, execution guardrails, channel considerations and definition of done.
• Pressure-test ideas for commercial relevance, scalability and feasibility while protecting the integrity of the central brand idea.

• Lead modular program architecture across on-premise, off-premise, strategic accounts and local market activation, with clear choices rather than one-size-fits-all execution.
• Convert activation platforms into practical components such as point-of-sale, displays, menus, sampling, experiential and digital assets, sell-in materials and activation guidance.
• Partner with Sales and Field Marketing to validate commercial viability and clarify which elements are mandatory, recommended or adaptable.

• Create concise, user-centered toolkits that help Sales, Field Marketing and local agencies understand, sell in, access and activate programs.
• Provide clear briefs, timelines, asset lists, roles, handoffs, activation standards and decision points across the program lifecycle.
• Coordinate with Marketing Services, agencies and production partners so approved assets are organized, accessible and released on time; lead briefings that translate strategy into action.

• Own assigned work streams from brief through launch and post-program learning, managing milestones, stakeholders, risks and dependencies with limited oversight.
• Align Brand, Sales, Field Marketing, Strategic Accounts and agency partners around one integrated plan; surface trade-offs and elevate material risks.
• Use available business, execution and qualitative field inputs to identify barriers, capture strong execution and recommend what to continue, stop or improve. This role stewards learning and improvement rather than owning all measurement systems or field tracking.

• Lead two direct reports, translating team priorities into clear goals, ownership and development…