Head of Marketing

Index Industries is a venture-backed startup building the financial infrastructure for a new era of real estate investing—opening one of the world’s largest asset classes to investors globally. The company is currently in stealth and launching its first product in 2026.

• Own the company’s marketing strategy across brand, product marketing, campaigns, and investor-facing initiatives.
• Help shape broader go-to-market strategy alongside the CEO, Head of Partnerships, and product team.
• Develop positioning and messaging that makes sophisticated financial products simple, compelling, and credible.
• Build a globally recognized and trusted financial brand, adapting strategy across markets while maintaining a consistent identity.
• Lead marketing around product launches, partnerships, and major company milestones.

• Build marketing strategies for institutional and accredited investors, including allocators, investment advisors, family offices, and financial advisors.
• Develop institutional-grade materials and thought leadership, including market commentary, research, case studies, and briefs.
• Tailor messaging and campaigns to different investor audiences and markets.

• Own product marketing, including positioning, messaging, audience segmentation, and launch strategy.
• Own the company’s public presence across its website, social channels, and industry press.
• Develop and test new channels, content, and campaigns to grow awareness and adoption.
• Partner with the Head of Partnerships on distribution and partner-facing campaigns.
• Own the marketing budget and measure performance, continuously reallocating resources toward what works.
• Manage agencies, freelancers, and other external marketing partners as needed.

• 7+ years of marketing experience, ideally across financial services, investing, real estate, fintech, consumer finance, or blockchain.
• Experience owning marketing strategy and contributing meaningfully to broader go-to-market strategy.
• Strong understanding of financial products and investor audiences, from sophisticated institutions to broader investors.
• Experience marketing financial or technology products to global audiences and adapting strategy across markets.
• Track record of building brands, launching products, and driving measurable growth.
• Exceptional storyteller who can turn complex financial and technical concepts into simple, compelling narratives.
• Strategic and analytical, but highly execution-oriented and comfortable building from the ground up in an early-stage company.

• Relationships with institutional investors, advisors, family offices, or real estate capital markets professionals.
• Experience taking a financial or technology product from an early adopter audience to a broader market.
• Experience building a recognizable consumer or investment brand.
• Background or genuine interest in blockchain and on-chain finance.