Behavioral Science Manager, Platforms and Acquisitions
Listed on 2026-10-05
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Marketing / Advertising / PR
Marketing Strategy, Market Research, Product Marketing -
Business
Marketing Strategy
Reporting to our Senior Director of Behavioral Science, New Platforms and Acquisitions, you will play an important role in influencing the future of Conagra with rigorous, forward-looking insights that drive growth. You will lead consumer insights work to uncover opportunities for Conagra to grow through incremental categories, channels, audiences, and occasions, partnering with a small, agile cross-functional team to accelerate innovation from concept to market.
You will serve as a strategic thought partner, translating consumer behavior insights into actionable recommendations that guide business decisions, innovation strategies, and growth investments.
- Establish yourself as a key strategic partner and consumer behavior thought leader, earning a seat at the table to influence decision-making for the New Platforms & Acquisitions team.
- Synthesize insights from point-of-sale data, syndicated behavioral research, social listening, and other sources to identify opportunities for growth in adjacent categories and emerging spaces.
- Deeply assess prioritized opportunity areas to define innovation criteria, including eating attributes, flavors, preparation methods, claims, and price points that inform product development briefs.
- Develop insights that support new brand creation, positioning, and package design by leveraging learnings from adjacent categories, food service, and at-home consumption behaviors.
- Build a strong understanding of consumer behavior across emerging and incremental channels, including Club, Value, Specialty, and E-commerce, to inform channel strategies and go-to-market plans.
- Present insights, recommendations, and growth opportunities to senior leaders to secure alignment on priorities, investments, and project direction.
- Support sales materials, annual operating plans, and strategic business planning efforts as a consumer insights expert and business partner.
- Partner across functions to pilot technology and AI-enabled approaches that improve the breadth, depth, and speed of insights generation.
- Bachelor’s degree required.
- 5+ years of experience producing high-quality insights and analytics within the consumer packaged goods (CPG) industry or a related field.
- Experience translating insights and analytics into business recommendations that influence decisions and outcomes.
- Experience communicating complex concepts and insights in clear, practical terms to audiences at all organizational levels, including senior leadership.
- Experience working within a matrixed organization across Brand, Marketing, Commercial, and other cross-functional teams.
- Experience with Circana, Nielsen, or similar analytics platforms.
- Experience managing relationships with external partners to deliver aligned and impactful results.
- Curiosity and passion for understanding consumer behavior and applying evidence-based approaches to business challenges.
Number of Days in Office: 3 - 4 #LI-Hybrid #LI-MSL #LI-PM1
CompensationPay Range: $109,000-$159,000
The annual salary listed above is the expected offering for this position. An employee’s actual annual salary will be based on but not limited to: location, relevant experience/level and skillset, while balancing internal Conagra employees’ equity. Conagra Brands will comply with applicable law regarding minimum salaries for exempt employees.
Our Benefits- Health:
Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement - Wealth:
Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan - Growth:
Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement - Balance:
Paid-time off, parental leave,…
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