Director of Product Marketing, GTM Narrative

ClearML Verified

Senior Level (5+ years)

Posted 3/8/2026

1)
Role Summary Define ClearML's platform positioning and messaging to educate the market on our AI infrastructure platform.

Map and influence the buyer journey, creating content that resonates with infrastructure admins and IT leaders.

Build and operate a repeatable content flywheel that transforms technical SME inputs into polished, audience-ready assets.

Own an industry monitoring cadence to quickly capitalize on market moments and competitive moves.

Collaborate cross-functionally with marketing, product, and leadership teams to ensure content accuracy, quality, and relevance.
2)
Primary Responsibilities Product Marketing, Positioning & GTM Strategy:

Develop product positioning and messaging that differentiates ClearML from alternatives.

Build and maintain a buyer journey map, defining ICPs, personas, and content strategies for each stage.

Own market intelligence, monitoring AI hype-cycles, ecosystem announcements, and competitive moves.

Develop a brand awareness strategy targeted at IT leaders, producing high-impact thought leadership pieces.

Translate positioning into market-facing assets, including solution briefs, white papers, and case studies.

Produce partner-ready channel enablement content for distribution through channel partners.

Serve as an internal authority on AI market dynamics and ClearML's fit within them.

GTM Narrative, Strategy & Execution:

Build, operate, and own the technical content flywheel, converting SME-generated material into market-facing formats.

Build and maintain a content architecture, organized by audience and topic for discoverability and usefulness.

Own sales content enablement, alerting sales to new assets and maintaining a central organized repository.

Build and maintain an integrated content calendar aligned to the product roadmap, market moments, and industry events.

Direct a team of technical marketing writers and engineers for content production, providing clear direction and feedback.

Own the content review and approval process, coordinating across marketing, product, and technical stakeholders.

Track content performance and refine strategy based on data-driven insights.

• 1)
  
  Education:
  
  Bachelor's degree in Marketing, Business, or a related field. MBA preferred but not required.
• 2)
  
  Experience:
• 10+ years of experience in product marketing, with strong content strategy and execution capabilities in a senior or lead capacity.
• Proven track record in the AI infrastructure industry, marketing to IT leaders and engineers.
• Demonstrated ability to develop platform positioning and messaging frameworks, build buyer journey maps, and drive content strategy.
• Experience building and operating a GTM content engine, converting technical SME inputs into polished, audience-ready assets.
• Strong editorial judgment, ensuring content is accurate, compelling, and on-brand.
• Proven ability to write technically fluent content for non-engineering audiences, making complex AI and infrastructure concepts accessible.
• 3)
  
  Required Skills:
• Proven experience in product marketing, content strategy, and execution.
• Strong understanding of AI infrastructure components and what buyers care about.
• Excellent writing and communication skills, with a knack for storytelling and translating complex technical concepts.
• Strong editorial judgment and ability to maintain content quality and format.
• Demonstrated ability to build and maintain content architecture, organized by audience and topic.
• Experience owning sales content enablement, building repositories, and alerting sales to new assets.
• Familiarity with AI tools and agents to help expedite manual tasks.
• Experience running cross-functional content and market intelligence cadences with product, marketing, and leadership teams.
• 4) Preferred
  
  Skills:
• Experience managing a team of content producers in a fast-paced environment.
• Familiarity with AI infrastructure concepts such as MLOps, model training and deployment, and AI workflows.
• Experience producing channel or partner-facing content (co-branded data sheets, joint solution briefs, technical assets for OEMs or distributors).
• A strong portfolio of product marketing deliverables, including positioning docs, solution briefs, white papers, thought leadership pieces, and executive content targeted at IT or enterprise audiences.
• Examples of channel or partner-facing content, demonstrating ability to position ClearML effectively in the field.
• Case studies showcasing…