Product Manager, Member Journey

NOCD is an award-winning digital health company focused on identifying people with obsessive-compulsive disorder (OCD) and managing them using evidence-based treatment. OCD affects over 181 million people globally and is ranked by the World Health Organization as one of the top 10 most disabling conditions. Despite this, over 90% of people with OCD are unable to access effective care due to stigma and misdiagnosis-earning it the nickname "the secret illness".

NOCD is solving this global problem by identifying OCD patients online and managing them using our evidence-based OCD treatment platform. Members can access licensed mental health professionals with specialized training in OCD, receive video-based teletherapy, and engage with tech-enabled tools and moderated communities for continuous support.

Today, NOCD manages the largest community of OCD patients in the world-and we’re just getting started

Each day, people download the NOCD app looking for help for their OCD. Many of them are still learning about what they’re experiencing and how to get care.

As part of this role, you’ll deeply understand what they’re struggling with, what may be holding them back from treatment, and what information, guidance, and experiences can help them take the next step. You’ll use those insights to lead and build custom, personalized experiences including product flows, content, and lifecycle journeys that we share via our app and owned marketing channels.

This is a strategic doer role: you’ll define the strategy, build and test experiences yourself, learn what works, and partner across product, design, clinical, and content to scale what’s working. You will have a cross-functional impact across content marketing and product to give millions of people with OCD the understanding, trust, and courage to start evidence-based treatment that can transform their lives.

• Own the journey from when a member joins the NOCD community till they start their first therapy session, specifically focused on reimagining how we help people who are still learning about what they’re experiencing and how NOCD Therapy can help them.
• Dramatically improve how members inside the NOCD community get started with NOCD Therapy by deeply understanding their needs, struggles, and what may be holding them back. Then, design product flows, lifecycle journeys, and content that meet them there and help them take the next step.
• Own the messaging strategy across the member journey and bring a high bar for the exact words, framing, and experience on every screen and touchpoint.
• Lead AI-powered personalization across onboarding, our community feed, and lifecycle journeys so each member receives the guidance and experience most relevant to where they are.
• Own a cohesive experience across product and lifecycle, partnering across the org to ship adaptive experiences and content across the app, SMS, email, push, and in-app messaging.
• Build a rigorous experimentation practice and drive fast learning cycles across the team.

• 3+ years of experience across product, marketing, or growth, with experience owning a measurable conversion-focused outcome
• Exceptional messaging instincts and a high bar for how ideas are communicated. You care about the exact words, framing, and sequencing of an experience and have contributed to high-quality content or editorial work
• Experience partnering with Product, Design, and Engineering to build digital tools, flows, or experiences
• Comfortable using analytics tools to understand user behavior, diagnose conversion opportunities, and evaluate what is working
• Familiar with lifecycle/CRM platforms such as Braze and how email, SMS, push, and in-app messaging work together
• Highly organized and…