Senior Vice President, Planning; CPG Client

Position: Senior Vice President, Planning (CPG Client)
Company description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA.

Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

Overview Responsible for generating strategic media initiatives and leading all aspects of media planning for key client account.

Responsibilities Responsible for developing, implementing, and executing strategy to define the future direction of Client business

Actively listen to Clients and continually identify opportunities to lead thinking

Team leader for Client interaction fostering positive relationships

Identifies key target insights based on Client brief necessary for formulating communication strategy

Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience

Effectively communicates and solicits agreement of best opportunities for Client Ensure the quality of work for all Client deliverables

Serves as key resource for local markets in defining media strategy and media plans

Supervising, training, and developing staff (managing workload, delegating, and managing projects and resources, performance management)
Develop process improvements and best practices to ensure consistency, flexibility, and efficiency resulting in solutions that meet or exceed Client expectations

Serves as leadership and content development coordinator for all Client presentations

Ability to cross sell interagency products and services

Collaborate with business intelligence/analytics, data and investment teams to identify consumer learning needs and drive consumer insight generation, analysis/interpretationQualifications
10+ years of relevant experience with progressive levels of responsibility and business acumen in marketing and communications and team management

Must have online and offline media experience.

Offline experience will be TV, Print, Radio, OOH.Online experience will consist of Display, Search, Social, and Mobile, and Content Marketing.

Fluency with Media Tools and solid understanding of Digital Planning tools

Proven experience and success in presenting plans to Client and influencing top level Client decisions

Demonstrated critical thinking skill and strong problem-solving skills – navigates effectively through difficult issues, builds required consensus to drive business needs and results

Excellent leadership, management and motivational skills

Excellent written, verbal, and presentation skills – effectively presents formal POV internally and externally

Excellent organizational, interpersonal, and quantitative/analytical skills

Strong Client presentation skills and business writing skills

Demonstrated expertise in strategic planning and Client relations

Detail oriented and proven ability to thrive in a fast-paced environment.

Critical assessor of talent – builds and motivates high performing teams

Able to direct long range planning and the development of programs to maximize organizational resources

Design and manage projects, resources, stakeholders, participants, and deadlines

High results orientation and able to effectively…