Head of Client​/Channel Marketing

As a global leader in innovative wealth management, asset servicing, asset management and banking services, Northern Trust (Nasdaq: NTRS) is proud to guide the world’s most successful individuals, families, corporations and institutions. Since 1889, we have aligned our efforts with our three guiding Principles That Endure:
Service, Expertise, and Integrity. Together, they reflect the three cornerstones of business conduct which we strive to instill in our employees, whom we call partners, and to provide to our clients and the communities we serve worldwide. With more than 135 years of financial experience and over 24,000 partners, we serve the world’s most sophisticated clients using leading technology and exceptional service.

Head of Client/Channel Marketing--Asset Management Marketing

The key responsibilities of the role include:

• Strategic Planning and Execution:
  Lead the development and execution of annual client marketing plans by channel—global institutional, consultants, wealth, and intermediary—by sub-segment, including pension, DC, foundation and endowment, wirehouse, and RIA, and at the firm level as appropriate. Plans should translate business priorities into channel-specific programs, events, content, and integrated campaign efforts.
• Campaign Development and Management:
  Partner with the Head of Integrated Campaign Strategy to shape, develop, and execute client-focused marketing campaigns, ensuring they remain on strategy, on message, on budget, and delivered on time.
• Lead scoring and automated nurture campaigns:
  Oversee execution of programs designed to drive MQL delivery and SQL conversion, including ownership of sales engagement processes, MQL feedback meetings, reporting, and optimization strategies.
• Messaging Strategy:
  Define and guide differentiated messaging strategies grounded in deep client-segment knowledge to resonate with target audiences, sharpen relevance, and drive engagement.
• Sales Enablement:
  Guide team members in developing effective sales enablement tactics informed by deep segment expertise, technical investment knowledge, and practical understanding of sales requirements and client decision journeys.
• Custom Content Development:
  Lead partnership on the development of custom content that drives engagement with institutions, consultants, and advisors by positioning Northern Trust Asset Management investment capabilities and subject matter expert thought leaders with clarity and commercial relevance.
• Event Strategy:
  Ensure product and content strategy are integrated across pre-event, post-event, and experiential-event marketing to create a custom audience experience and a cohesive client journey that reinforces priority capability and campaign goals.
• Campaign Analysis and Optimization:
  Lead participation in campaign performance analysis, identify opportunities to improve effectiveness, and make data-driven recommendations based on client-segment nuances. Report results to business partners to increase awareness, accountability, and participation.
• Internal Client/Partner Relationship Management, Collaboration, and Communication:
  Build and steward strategic relationships with critical business partners to ensure marketing strategies are aligned with business goals, responsive to client needs, and grounded in a client‑centric approach.
• Cross-partner Communications:
  Establish and maintain an effective communication cadence that ensures transparency, alignment, and ongoing strategy implementation and optimization across partners.
• Budget Management:
  Oversee the client marketing budget with disciplined financial stewardship, ensuring resources are allocated strategically, efficiently, and in support of business priorities.
• Team Leadership…