Social Media Content Strategist & Creator

321 is a full-funnel creative agency built for brands that operate in complex, regulated industries — healthcare, insurance, legal services, home services, entertainment, and travel and tourism. We're a remote, AI-first team that combines strategic creative with CRM infrastructure, performance marketing, and paid media to drive real, measurable business outcomes for our clients.

As a Content Strategist & Creator at 321, you will be a full-time member of our Social Media & Content team, helping plan, capture, and create authentic social content for a diverse portfolio of client accounts. You'll work remotely, with regular travel to client locations throughout Illinois and the Midwest for on-site content capture sessions. Your role combines hands-on production skills with content strategy — shaping what we create and why, shooting compelling photos and videos, and editing content for social platforms using AI-enhanced tools.

You'll also help grow our creator and influencer programs, sourcing, vetting, and reaching out to creator partners who can extend our clients' reach with authentic, trusted voices.

This role sits at the intersection of content strategy, production, brand storytelling, creator partnerships, and AI-powered workflows. You'll bring expertise in mobile and professional content capture, the ability to quickly understand brand voices, and the strategic thinking to turn business objectives into scroll-stopping content. As part of an AI-first organization, you'll use intelligent tools to accelerate ideation and editing and to scale content production while keeping storytelling authentic and on-brand.

• Partner with the Director of Social Media & Content and Social Media Managers to develop content plans, themes, and series for assigned client accounts
• Translate client objectives, brand voice, and audience insights into shoot concepts, shot lists, scripts, and hooks
• Contribute to editorial calendars, ensuring a steady pipeline of captured and edited content for each account
• Identify content opportunities from client operations, including project showcases, team spotlights, customer testimonials, and educational topics
• Review content performance data and use insights to recommend new formats, concepts, and improvements
• Use AI tools for research, ideation, scripting, and trend analysis to inform content strategy

• Travel to client locations throughout Illinois and the Midwest for scheduled content capture sessions (typically full-day shoots)
• Capture high-quality photo and video content using professional and mobile equipment based on project requirements and creative briefs
• Direct on-camera talent, including business owners, employees, customers, and team members, to create authentic, engaging content
• Scout and use diverse locations, lighting conditions, and environments to create visually dynamic content
• Capture B-roll, process documentation, before-and-after transformations, team culture moments, and customer testimonials
• Work efficiently to maximize output during limited on-site windows, capturing multiple content concepts per session
• Adapt your shooting approach to each industry, from roofing job sites and medical facilities to real estate properties and legal offices

• Edit captured content into platform-optimized posts using Cap Cut, Canva, Adobe tools, and other editing applications
• Create content in multiple formats and aspect ratios (9:16 for Reels, Tik Tok, and Shorts; 4:5 and 1:1 for feed posts; 16:9 for You Tube) from single capture sessions
• Use AI-powered tools for captioning, scene detection, color correction, audio enhancement, background removal, and…