Integrated Media Planner

Kelly Scott Madison—KSM—is a leading, independent media and advertising agency that future proofs brands and fuels business growth. Our team of strategists, solutionists, technologists, and data analysts work united alongside incredible brand partners, helping them connect with customers in more meaningful ways today and positioning them to move with the customers of tomorrow. It’s always an amazing and transformative time at our growing media agency.

At KSM, it’s about more than just a passion for our industry and craft. It’s about the impact we make on the lives and livelihoods of those around us, and the highly personal experience we have here.

Being an independent, mid-size agency—not too big, not too small, and proudly entrepreneurial—you’ll be empowered, recognized, and challenged to grow here. We’re adding new Bold Builders and uncommon perspectives to our community and can’t wait to learn more about you. But first, let’s explore the opportunity...

We’re looking for an Integrated Media Planner to collaborate on cross-channel, tactical media planning for key client(s), with a particular focus on CPG. As a trusted liaison across teams and disciplines, you will help bring media strategy to life through thoughtful planning, data-centric analysis, and seamless execution. You will build expertise across offline and digital media while developing a strong understanding of how campaigns are activated, optimized, and measured within key digital platforms.

As our team continues to evolve toward a more integrated planning and investment model, digital media experience will be a valuable asset.

• Create cross-channel, tactical media plans rooted in client business objectives, audience insights, and data-centric analysis, including channel allocation, budget development, and tactical recommendations
• Partner closely with Investment Solutions, Analytics & Insights, and other agency disciplines to ensure continuity between strategy, planning, activation, and measurement
• Analyze campaign performance, marketplace trends, and retailer data to identify insights and inform optimization and future planning recommendations
• Build familiarity with campaign activation and optimization across key digital platforms, with opportunities to support select in-platform responsibilities as team needs evolve
• Maintain accurate team and client documentation, including flowcharts, budget sheets, status reports, and campaign materials, while ensuring timelines and budget commitments stay on track
• Present tactical recommendations, performance learnings, and POVs to clients, while communicating proactively with internal and external stakeholders throughout the planning process
• Participate in competitive and marketplace analysis and contribute to agency POVs on relevant industry, consumer, media, and retail developments
• Support Associate team members and contribute to department initiatives through training, process improvements, best practices, and knowledge sharing

• 1–2 years of cross-channel media planning experience, ideally within an agency environment
• Experience translating client business objectives into actionable cross-channel media recommendations through data-centric analysis, including channel allocation and tactical planning
• CPG category experience strongly preferred, with experience working with retailer first‑party data, retail media ecosystems, or retailer audiences highly valued
• Experience analyzing campaign performance and translating results into clear recaps, insights, and recommendations
• Experience managing flowcharts, budgets, campaign documentation, and multiple channel work streams with strong attention to detail
• Intermediate to advanced proficiency with…